Advertising Marketing
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Auteur(s): Yoram "Jerry" Wind, Catharine Findiesen Hays
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
- Date de publication: 2017-05-09
- Langue: Anglais
- The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Facebook and Instagram Advertising: For Businesses
- Business Lead Generation Books
- Auteur(s): Joel Erlichson
- Narrateur(s): Joel Erlichson
- Durée: 34 min
- Version intégrale
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In the ever-evolving world of digital marketing, standing out and reaching the right audience is critical. Facebook and Instagram Advertising: For Businesses is your road map to achieving effective and targeted marketing on two of the world's leading social media platforms.
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Facebook and Instagram Advertising: For Businesses
- Business Lead Generation Books
- Narrateur(s): Joel Erlichson
- Série: for Businesses : Business Lead Generation Books
- Durée: 34 min
- Date de publication: 2023-07-20
- Langue: Anglais
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In the ever-evolving world of digital marketing, standing out and reaching the right audience is critical. Facebook and Instagram Advertising: For Businesses is your road map to achieving effective and targeted marketing on two of the world's leading social media platforms....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Hawke Method
- The Three Principles of Marketing That Made over 3,000 Brands Soar
- Auteur(s): Erik Huberman
- Narrateur(s): Glenn Steinbaum
- Durée: 4 h et 23 min
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This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.
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The Hawke Method
- The Three Principles of Marketing That Made over 3,000 Brands Soar
- Narrateur(s): Glenn Steinbaum
- Durée: 4 h et 23 min
- Date de publication: 2022-07-11
- Langue: Anglais
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This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals, but he also includes data, statistics, and anecdotes as evidence....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Platform
- The Art and Science of Personal Branding
- Auteur(s): Cynthia Johnson
- Narrateur(s): Cynthia Johnson
- Durée: 6 h et 34 min
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
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Take it in!
- Écrit par Patricia Hall le 2021-10-05
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Platform
- The Art and Science of Personal Branding
- Narrateur(s): Cynthia Johnson
- Durée: 6 h et 34 min
- Date de publication: 2019-02-05
- Langue: Anglais
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Auteur(s): Sam Deep, Lyle Sussman
- Narrateur(s): Sam Deep, Lyle Sussman
- Durée: 6 h et 46 min
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If you're feeling abused or pressured by your prospect, you're doing something wrong. You should never have to forfeit your self-respect or fake enthusiasm about your product in order to make a sale. Likewise, your prospect should never feel manipulated by you. In fact, the buyers should be the ones to close the sale. Your role should be to help them help themselves.
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Close the Deal
- The Sandler Sales Institute's 7 Step System for Successful Selling
- Narrateur(s): Sam Deep, Lyle Sussman
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 46 min
- Date de publication: 2014-10-14
- Langue: Anglais
- If you're feeling abused or pressured by your prospect, you're doing something wrong....
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Prix courant: 43,98$ ou 1 crédit
Prix réduit: 43,98$ ou 1 crédit
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Auteur(s): Luca Senatore
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
- Date de publication: 2019-07-02
- Langue: Anglais
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Content Machine
- Use Content Marketing to Build a 7-Figure Business with Zero Advertising
- Auteur(s): Dan Norris
- Narrateur(s): Dan Norris
- Durée: 3 h et 22 min
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Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.
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Rich with Information
- Écrit par Bradly Helm le 2018-07-29
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Content Machine
- Use Content Marketing to Build a 7-Figure Business with Zero Advertising
- Narrateur(s): Dan Norris
- Durée: 3 h et 22 min
- Date de publication: 2017-09-11
- Langue: Anglais
- Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring a content team....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Funnel: 10 Secrets of Extraordinary Church Growth
- Auteur(s): Ross Turner
- Narrateur(s): Ross Turner
- Durée: 5 h et 58 min
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The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.
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The Funnel: 10 Secrets of Extraordinary Church Growth
- Narrateur(s): Ross Turner
- Durée: 5 h et 58 min
- Date de publication: 2020-12-16
- Langue: Anglais
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The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries....
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Prix courant: 25,00$ ou 1 crédit
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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If you own a business, read this book
- Écrit par Ashley le 2022-02-04
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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YouTube #1: 10 Major Mistakes I Made Starting My Channel So You Don’t Have to Repeat Them
- Auteur(s): D. Nam
- Narrateur(s): Mike Alfonsi
- Durée: 3 h et 26 min
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The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.
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YouTube #1: 10 Major Mistakes I Made Starting My Channel So You Don’t Have to Repeat Them
- Narrateur(s): Mike Alfonsi
- Durée: 3 h et 26 min
- Date de publication: 2021-08-11
- Langue: Anglais
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The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Sales Advantage
- How to Get It, Keep It, and Sell More than Ever
- Auteur(s): Dale Carnegie, Associates#Inc., J. Oliver Crom, Autres
- Narrateur(s): John Dossett
- Durée: 3 h et 14 min
- Version abrégée
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The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. The Sales Advantage, a proven, logical, step-by-step guide from the most recognized name in sales training, will show you how.
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The Sales Advantage
- How to Get It, Keep It, and Sell More than Ever
- Narrateur(s): John Dossett
- Durée: 3 h et 14 min
- Date de publication: 2003-01-03
- Langue: Anglais
- The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?"...
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Prix courant: 14,64$ ou 1 crédit
Prix réduit: 14,64$ ou 1 crédit
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Auteur(s): Pepper Miller
- Narrateur(s): Allyson Johnson
- Durée: 6 h et 40 min
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Narrateur(s): Allyson Johnson
- Durée: 6 h et 40 min
- Date de publication: 2018-12-18
- Langue: Anglais
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Agencynomics
- Fully Revised Edition 2021
- Auteur(s): Spencer Gallagher, Peter Hoole
- Narrateur(s): Spencer Gallagher, Pete Hoole
- Durée: 8 h et 4 min
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.
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Agencynomics
- Fully Revised Edition 2021
- Narrateur(s): Spencer Gallagher, Pete Hoole
- Durée: 8 h et 4 min
- Date de publication: 2022-06-16
- Langue: Anglais
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Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The AdSense Code 2nd Edition
- The Definitive Guide to Making Money with AdSense
- Auteur(s): Joel Comm
- Narrateur(s): Sean Pratt
- Durée: 7 h et 16 min
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google
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The AdSense Code 2nd Edition
- The Definitive Guide to Making Money with AdSense
- Narrateur(s): Sean Pratt
- Durée: 7 h et 16 min
- Date de publication: 2010-06-01
- Langue: Anglais
- Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Auteur(s): Michael Levine
- Narrateur(s): Lloyd James
- Durée: 10 h et 22 min
- Version intégrale
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Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Narrateur(s): Lloyd James
- Durée: 10 h et 22 min
- Date de publication: 2004-11-15
- Langue: Anglais
- Branding is ultimately the way you differentiate your product from the competition....
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Prix courant: 21,16$ ou 1 crédit
Prix réduit: 21,16$ ou 1 crédit
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Friction
- Passion Brands in the Age of Disruption
- Auteur(s): Jeff Rosenblum, Jordan Berg
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Version intégrale
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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Friction
- Passion Brands in the Age of Disruption
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Date de publication: 2019-07-16
- Langue: Anglais
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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The Bliss List
- Discover What Truly Makes You Happy - Then Land Your Dream Job
- Auteur(s): J. P. Hansen
- Narrateur(s): J. P. Hansen
- Durée: 4 h et 56 min
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Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.
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The Bliss List
- Discover What Truly Makes You Happy - Then Land Your Dream Job
- Narrateur(s): J. P. Hansen
- Durée: 4 h et 56 min
- Date de publication: 2013-05-16
- Langue: Anglais
- Most people spend the majority of their lives at work, and many not happily....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Auteur(s): Patricia Fry
- Narrateur(s): Joyce Feurring
- Durée: 6 h et 41 min
- Version intégrale
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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Narrateur(s): Joyce Feurring
- Durée: 6 h et 41 min
- Date de publication: 2013-02-03
- Langue: Anglais
- Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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