Advertising Marketing
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Auteur(s): Michael Levine
- Narrateur(s): Lloyd James
- Durée: 10 h et 22 min
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Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Narrateur(s): Lloyd James
- Durée: 10 h et 22 min
- Date de publication: 2004-11-15
- Langue: Anglais
- Branding is ultimately the way you differentiate your product from the competition....
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Prix courant: 21,16$ ou 1 crédit
Prix réduit: 21,16$ ou 1 crédit
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Auteur(s): Dave Trott
- Narrateur(s): Isaac Mellad Pemberton
- Durée: 3 h et 44 min
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Narrateur(s): Isaac Mellad Pemberton
- Durée: 3 h et 44 min
- Date de publication: 2019-06-14
- Langue: Anglais
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Friction
- Passion Brands in the Age of Disruption
- Auteur(s): Jeff Rosenblum, Jordan Berg
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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Friction
- Passion Brands in the Age of Disruption
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Date de publication: 2019-07-16
- Langue: Anglais
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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The Bliss List
- Discover What Truly Makes You Happy - Then Land Your Dream Job
- Auteur(s): J. P. Hansen
- Narrateur(s): J. P. Hansen
- Durée: 4 h et 56 min
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Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.
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The Bliss List
- Discover What Truly Makes You Happy - Then Land Your Dream Job
- Narrateur(s): J. P. Hansen
- Durée: 4 h et 56 min
- Date de publication: 2013-05-16
- Langue: Anglais
- Most people spend the majority of their lives at work, and many not happily....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Auteur(s): Patricia Fry
- Narrateur(s): Joyce Feurring
- Durée: 6 h et 41 min
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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Narrateur(s): Joyce Feurring
- Durée: 6 h et 41 min
- Date de publication: 2013-02-03
- Langue: Anglais
- Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Auteur(s): Patricia Fry
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
- Date de publication: 2013-01-27
- Langue: Anglais
- A unique and significant guide to selling more books through personal appearances and online interviews....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Venta por Valor [Sale by Value]
- Mi Método Probado Paso a Paso Para Utilizar Las Neuroventas en Tus Propuestas de Venta y Aumentar Tus Cierres Un 30%
- Auteur(s): Josué Gadea
- Narrateur(s): Eduardo Díez
- Durée: 6 h et 33 min
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Josué Gadea es el creador del método Venta por Valor y tiene buenas noticias para ti: puedes vender más sin ser el más barato. Josué se preguntó ¿qué pasa por la mente de una persona para que el 99% de las ocasiones nunca compre el producto más barato?La cuestión es que el ser humano tan listo y racional que parece, es el animal más ilógico e irracional que nos podemos encontrar ahí fuera. En este libro vemos cómo utilizar la comunicación dirigida a nuestro cerebro más primitivo y animal que es el que decide el 85% de las veces lo que compramos y lo que no.
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Venta por Valor [Sale by Value]
- Mi Método Probado Paso a Paso Para Utilizar Las Neuroventas en Tus Propuestas de Venta y Aumentar Tus Cierres Un 30%
- Narrateur(s): Eduardo Díez
- Durée: 6 h et 33 min
- Date de publication: 2020-03-10
- Langue: Espagnol
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En este libro vemos cómo utilizar la comunicación dirigida a nuestro cerebro más primitivo y animal que es el que decide el 85% de las veces lo que compramos y lo que no....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 34,82$ ou 1 crédit
Prix réduit: 34,82$ ou 1 crédit
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Thinking Small
- The Long, Strange Trip of the Volkswagon Beetle
- Auteur(s): Andrea Hiott
- Narrateur(s): Suzanne Toren
- Durée: 15 h et 59 min
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Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.
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Sehr ausführlich beschrieben von Anfang bis Ende. Sehr empfehlenswert sich das anzuhören
- Écrit par Andreas Bauer le 2024-09-26
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Thinking Small
- The Long, Strange Trip of the Volkswagon Beetle
- Narrateur(s): Suzanne Toren
- Durée: 15 h et 59 min
- Date de publication: 2012-03-13
- Langue: Anglais
- Sometimes achieving big things requires the ability to think small.....
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Prix courant: 39,63$ ou 1 crédit
Prix réduit: 39,63$ ou 1 crédit
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Ecommerce & Social Media Marketing, 2 in 1 Bundle
- Ultimate Make Money Online And Business Branding Guide For Passive Income (Shopify Dropshipping, Amazon FBA, Facebook Advertising, Instagram Marketing)
- Auteur(s): Max Plitt
- Narrateur(s): Tim Edwards, KC Wayman
- Durée: 5 h et 22 min
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Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth, six reasons why people fail when building their social media presence, how to build your business and personal brand via social media, how to use social media for specific franchises, and much more.
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Ecommerce & Social Media Marketing, 2 in 1 Bundle
- Ultimate Make Money Online And Business Branding Guide For Passive Income (Shopify Dropshipping, Amazon FBA, Facebook Advertising, Instagram Marketing)
- Narrateur(s): Tim Edwards, KC Wayman
- Série: Entrepreneur And Personal Branding 101, Livre 1-2
- Durée: 5 h et 22 min
- Date de publication: 2019-01-30
- Langue: Anglais
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Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth and more....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Campaigns That Shook the World
- The Evolution of Public Relations
- Auteur(s): Danny Rogers
- Narrateur(s): Danny Rogers
- Durée: 7 h et 4 min
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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.
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Campaigns That Shook the World
- The Evolution of Public Relations
- Narrateur(s): Danny Rogers
- Durée: 7 h et 4 min
- Date de publication: 2016-01-28
- Langue: Anglais
- Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades....
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Prix courant: 20,49$ ou 1 crédit
Prix réduit: 20,49$ ou 1 crédit
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Auteur(s): Robert Miller
- Narrateur(s): George Johnson
- Durée: 4 h et 4 min
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Narrateur(s): George Johnson
- Série: High Performance Secrets & Hacks of Expert Entrepreneurs for Business Success
- Durée: 4 h et 4 min
- Date de publication: 2019-04-17
- Langue: Anglais
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Brand Advocates
- Turning Enthusiastic Customers into a Powerful Marketing Force
- Auteur(s): Rob Fuggetta
- Narrateur(s): Jonathan Todd Ross
- Durée: 7 h et 31 min
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Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.
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Brand Advocates
- Turning Enthusiastic Customers into a Powerful Marketing Force
- Narrateur(s): Jonathan Todd Ross
- Durée: 7 h et 31 min
- Date de publication: 2018-09-25
- Langue: Anglais
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Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Auteur(s): Ben McConnell, Jackie Huba
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrateur(s): Ben McConnell, Jackie Huba
- Durée: 6 h et 3 min
- Date de publication: 2006-01-01
- Langue: Anglais
- When customers are truly thrilled about their experience with your product, they can become "evangelists"....
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Prix courant: 28,18$ ou 1 crédit
Prix réduit: 28,18$ ou 1 crédit
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Affiliate Marketing
- Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program, and Internet Marketing
- Auteur(s): Noah Gray, Michael Fox
- Narrateur(s): Jim D Johnston
- Durée: 5 h et 42 min
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Affiliate marketing is one of the least expensive ways to start making an income online. Get ready to discover the ultimate techniques that will skyrocket your business. There are thousands of people making a full-time income through this business, so it is a proven model.
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Affiliate Marketing
- Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program, and Internet Marketing
- Narrateur(s): Jim D Johnston
- Durée: 5 h et 42 min
- Date de publication: 2018-06-21
- Langue: Anglais
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Affiliate marketing is one of the least expensive ways to start making an income online. Get ready to discover the ultimate techniques that will skyrocket your business. There are thousands of people making a full-time income through this business, so it is a proven model....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Auteur(s): Andrew Essex
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
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The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
- Date de publication: 2017-06-13
- Langue: Anglais
- The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads....
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Prix courant: 27,79$ ou 1 crédit
Prix réduit: 27,79$ ou 1 crédit
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Auteur(s): Tom Eslinger
- Narrateur(s): Jay Snyder
- Durée: 4 h et 35 min
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The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Narrateur(s): Jay Snyder
- Durée: 4 h et 35 min
- Date de publication: 2020-07-27
- Langue: Anglais
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A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide, Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Anatomy of Humbug
- How to Think Differently About Advertising
- Auteur(s): Paul Feldwick
- Narrateur(s): Paul Feldwick
- Durée: 5 h
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How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.
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The Anatomy of Humbug
- How to Think Differently About Advertising
- Narrateur(s): Paul Feldwick
- Durée: 5 h
- Date de publication: 2019-12-18
- Langue: Anglais
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How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? Listen to find out more....
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Prix courant: 17,16$ ou 1 crédit
Prix réduit: 17,16$ ou 1 crédit
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Auteur(s): Tim Hwang
- Narrateur(s): Matt Godfrey
- Durée: 3 h et 50 min
- Version intégrale
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Au global
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Performance
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Histoire
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.
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Subprime Attention Crisis
- Advertising and the Time Bomb at the Heart of the Internet
- Narrateur(s): Matt Godfrey
- Durée: 3 h et 50 min
- Date de publication: 2021-03-16
- Langue: Anglais
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Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008....
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Prix courant: 14,57$ ou 1 crédit
Prix réduit: 14,57$ ou 1 crédit
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Auteur(s): Aron Bordelon
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Version intégrale
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Au global
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Performance
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Histoire
Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Date de publication: 2019-05-06
- Langue: Anglais
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Listen to find out more....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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