American Business History

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

It’s a safe bet that most of the secretaries on the TV series Mad Men would have attended the Katharine Gibbs School in New York City. The iconic institution was in its heyday synonymous with supplying secretaries to male executives. In Expect Great Things! Vanda Krefft turns the notion of a “Gibbs girl” on its head, showing us that while the school was getting women who could type 120 words per minute into the C-suite, its more subversive mission was to get them out of the secretarial pool to assume positions of power on the other side of the desk.

John R. Deane, Jr. (1919-2013) was born with all the advantages a man needs to succeed in a career in the US Army, and he capitalized on his many opportunities in spectacular fashion. The son of one of George C. Marshall's closest assistants, Deane graduated from West Point with the first class of World War II and served in combat under the dynamic General Terry de la Mesa Allen, Sr.

Private foundations have been the dynamo of social change since their invention at the beginning of the last century. Yet just over 10 percent of the public knows they even exist; and for those who are aware of them, as well as even those who seek grants from them, their internal workings remain a complete mystery

Un nombre que destaca en este sentido en el mundo del entretenimiento es el de Walt Disney. Puede que no fuera un pionero de la animación o de las películas en sí, pero fue más bien el Shakespeare de su género: tomaba la inspiración de aquí, de allá y de todas partes, y la combinaba para crear algo que es relevante incluso hoy en día. Walt Disney fue un verdadero icono cultural, cuyas ideas y visión revolucionarias eran ejemplares y demasiado avanzadas para la época.

Molly McClain tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

Americans have loved traveling circuses for generations, and none represents the country's love of entertainment quite like the most famous of them all, the Ringling Bros. and Barnum & Bailey Circus. Circus promoters have long been viewed as somewhat shady hucksters, but none could top Phineas Taylor Barnum, who used a blend of traditional circus entertainment, freak show exhibits, and outright hoaxes to create "The Greatest Show on Earth".

Dozens of men were called robber barons, but few of them were as notorious as Cornelius Vanderbilt, who also happened to be one of the nation's first business titans. Vanderbilt was a railroad and shipping magnate at a time when the industry was almost brand new, but he rode his success to become one of the richest and most powerful men in American history. The industrial might wielded by men like Vanderbilt in the later 19th century directly led to public backlash and made President Teddy Roosevelt the "trust buster".

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.

He wasn’t always the Great Showman. In fact, Phineas Taylor Barnum grew up in relative poverty with only his wits to help him along. When his father died, the 15-year-old boy entered the working world as a shopkeeper’s assistant. In leaps and bounds, he worked his way from assistant to shop owner, lottery office owner, and, eventually, entertainment promoter. The bulk of his career was focused on his beloved American Museum, where thousands of ticket holders flocked every day to look at the human oddities, stuffed animals, live whale, and American memorabilia.