American Business History

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

John R. Deane, Jr. (1919-2013) was born with all the advantages a man needs to succeed in a career in the US Army, and he capitalized on his many opportunities in spectacular fashion. The son of one of George C. Marshall's closest assistants, Deane graduated from West Point with the first class of World War II and served in combat under the dynamic General Terry de la Mesa Allen, Sr.

Molly McClain tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education.

Broadway’s most esteemed visionaries tell all - how they got started in the business, how they chose projects, how they raise money, why some of their shows were huge hits and others flopped, and much more. From Flo Ziegfeld and David Merrick, from Joseph Papp, from Cameron Mackintosh, from today’s up-and-coming new generation of producers - here are priceless words of wisdom.

Private foundations have been the dynamo of social change since their invention at the beginning of the last century. Yet just over 10 percent of the public knows they even exist; and for those who are aware of them, as well as even those who seek grants from them, their internal workings remain a complete mystery

He wasn’t always the Great Showman. In fact, Phineas Taylor Barnum grew up in relative poverty with only his wits to help him along. When his father died, the 15-year-old boy entered the working world as a shopkeeper’s assistant. In leaps and bounds, he worked his way from assistant to shop owner, lottery office owner, and, eventually, entertainment promoter. The bulk of his career was focused on his beloved American Museum, where thousands of ticket holders flocked every day to look at the human oddities, stuffed animals, live whale, and American memorabilia.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Un nombre que destaca en este sentido en el mundo del entretenimiento es el de Walt Disney. Puede que no fuera un pionero de la animación o de las películas en sí, pero fue más bien el Shakespeare de su género: tomaba la inspiración de aquí, de allá y de todas partes, y la combinaba para crear algo que es relevante incluso hoy en día. Walt Disney fue un verdadero icono cultural, cuyas ideas y visión revolucionarias eran ejemplares y demasiado avanzadas para la época.