American Business

Few Americans have a reputation and legacy anything like Henry Ford's, the man whose name is still associated with one of the world's most famous car companies. Ford is unquestionably one of his country's most famous industrialists, and his use of an assembly line to mass produce automobiles was not only innovative but also made it possible for Americans to own cars en masse.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

Thousands of people serving their communities have discovered surprising things about leadership: it's much more about listening than directing, more about learning than knowing, more about willingness to deeply challenge themselves than any special inborn qualities - and that grasping all this is a rewarding practice that never ends. This is their story.

Business journalist Robert Spector grew up working in his family's butcher shop in Perth Amboy, New Jersey, where he learned invaluable lessons about the independent retail business sand about life. Mom & pop stores have always brought people together, fostering a sense of neighborhood identity and camaraderie, and are the glue that connects people in big cities and small towns alike.

Working in Denmark might seem straightforward for Americans: Danes speak excellent English, and Denmark is a great place to do business. Infrastructure is good, corruption is minimal, innovation is respected, and business structures are flexible. Still, many Americans put a foot wrong - often by being too energetic, too upbeat, too aggressive, too American.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

Tenacity chronicles the evolution of entrepreneur Ron Coury, a major business figure in Las Vegas, Nevada, and the surrounding Western states. As Coury, a former US Marine, climbed the ladder toward his success, he faced a barrage of constraints, including political and police corruption, bribery, coercion, and even death threats. Coury details the struggles he faced and the losses he endured in this eye-opening look behind the curtain of business during the “good ol’ boy” days of Southern Nevada.

1976. A 22-year-old Japanese American woman enters the management ranks of a major corporation and encounters...just what you'd expect. Sexism. Misogyny. Racial bias. And she breaks barriers anyway. From the moment Elaine Koyama was hired as a management trainee at agri-business giant Cargill, Inc., she found herself entangled in the endless fight to wedge herself through the doors the women's movement opened.

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Times of crisis call for revolutionary leadership. What better model could we have for courage and creativity under fire than those who found themselves in positions of leadership during the American Revolutionary War? Now Pat Williams helps you apply their genius to your sphere of influence. Through the remarkable stories of more than 25 leaders of the American Revolution, you'll discover fresh insight into how great leaders are formed, refined, tested, and strengthened.

The authoritative work on the subject of how to make money by simply investing a few hundred dollars in order to make thousands of dollars per month in just a few months. But, there are a plethora of opportunities out there today and each of them claim to be the way to make millions fast. So many of them are full of so many deceitful and misleading claims that the author felt it necessary to publish a definitive work that listed the main ingredients in your company, the product, the Industry so that you do not waste your time and energy.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

Broadway’s most esteemed visionaries tell all - how they got started in the business, how they chose projects, how they raise money, why some of their shows were huge hits and others flopped, and much more. From Flo Ziegfeld and David Merrick, from Joseph Papp, from Cameron Mackintosh, from today’s up-and-coming new generation of producers - here are priceless words of wisdom.

Ken Chenault’s life confounds stereotypical presumptions about and expectations for a Black American man. Born in Mineola, New York, to a dentist and a hygienist as the civil rights movement began to gather steam, much of his childhood and early adult years unfolded in a modest middle-class setting during the political and social tumult of the 1960s—the Vietnam War, the struggle for racial equality, the fight for women’s rights, the rise of the counterculture. Though he was partly informed by these inescapable influences, even then, Chenault displayed an independence of thought.

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, a team of dedicated creative professionals and educators delivers an incisive treatment addressing the importance of cultural upbringing in our lives and careers. In the book, you'll explore the varied realities and experiences of Asian Americans in the diasporic Asian community and how they have impacted the personal and professional lives of real people.

FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world guide to harnessing the power of change to increase employee satisfaction and secure long-term success in the marketplace. Rick Grimaldi, a labor relations attorney with decades of experience helping businesses respond effectively during pivotal moments, shares his valuable insights on the surprising and fundamental ways the world of work is reinventing itself.

Staking a Claim examines the life of Jake Simmons, Jr. - the international tycoon who was the most successful African American in the history of the oil industry - and affords us a rare perspective on this question.

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.