American Business

At the turn of the new millennium, LA is the place to be. “Hipster” is a new word on the scene. Lauren Conrad is living her Cinderella story in the “Hills” on millions of television sets across the country. Paris Hilton tells us “That’s hot” from behind the biggest sunglasses imaginable, while beautiful teenagers fight and fall in love on The O.C. Into this most glittering of supposed utopias, Kate Flannery arrives with a Seven Sisters diploma in hand and a new job at an upstart clothing company called American Apparel.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Born the son of missionaries, Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a "news-magazine" that would condense the week's events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan.

From humble beginnings as a schoolgirl and young violinist in Maywood, Illinois, Sheila Johnson rose to become one of the most accomplished businesswomen in America. A cofounder of Black Entertainment Television, she became an entrepreneur and philanthropist at the highest levels. But that success came at a painful personal cost. Filled with sharply drawn, emotionally powerful scenes, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life.

Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than 12 million people every day.

Over thirty years, from 1890 to 1921, 2.5 million Jews, fleeing discrimination and violence in their homelands of Eastern Europe, arrived in the United States. Moving from the shtetls of Russia and the ports of Hamburg to the mansions of New York’s Upper East Side and the picket lines outside of the notorious Triangle Shirtwaist Factory, The Last Ships from Hamburg is a history that unfolds on both an intimate and epic scale. Ujifusa’s story offers original insight into the American experience, and delivers crucial insight into the burgeoning refugee crisis of our own time.

It is well documented that our health-care system has grave problems, but how, in only a matter of decades, did things get this bad? Dr. Elisabeth Rosenthal doesn't just explain the symptoms; she diagnoses and treats the disease itself. Rosenthal spells out in clear and practical terms exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship, explaining step by step the workings of a profession sorely lacking transparency.

What if the nation were able to capitalize on the energy of Americans willing to serve and volunteer for a year or more? This inspirational book tells the stories of real people who have dedicated themselves to service and the nonprofits that engaged them. It shows how selflessness and service have transformed lives and communities, and can address similar problems throughout the country. The author profiles successes, demonstrates measurable effects, and shows how impact is made.

If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions.

Join David Denby, New Yorker critic and otherwise sensible man, on a whirlwind ride through an exuberant stock market, investment feeding frenzy, and the cataclysmic result of greed and illusion.

Two decades into the twenty-first century, the stagnation of living standards has become the defining trend of American life. Life expectancy has declined, economic inequality has soared, and, after some progress, the Black-white wage gap is once again as large as it was in the 1950s. How did this happen in the world’s most powerful country? And what happened to the “American dream”—the promise of a happier, healthier, more prosperous future—which was once such an inextricable part of our national identity?

The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet. Acclaimed author Charles R. Morris vividly brings these men and their times to life. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined earlier.

With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts who is now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of over $90 million.

Better, stronger, healthier, whole—we’re an America obsessed with self-seeking and self-perfection. We've bought into the idea that with enough intention, dedication, and green smoothies, “wellness” is ours for the taking. But despite a $650 billion industry and infinite good vibes, we don’t feel good. We aren’t happy or healthy. We’re isolated, unwell, and inequitable—and the myth of wellness is making it worse. In American Detox, yoga activist, wellness disruptor, and CTZNWELL founder Kerri Kelly sounds a wake-up call.

In this deeply personal memoir, Schwab describes his passion to have Main Street participate in the growing economy as investors and owners, not only earners. Schwab opens up about his dyslexia and how he worked around and ultimately embraced it, and about the challenges he faced while starting his fledgling company in the 1970s. A year into his grand experiment in discounted stock trading, living in a small apartment in Sausalito with his wife, Helen, and new baby, he carried a six-figure debt and a pocketful of personal loans.

Had Jay Gould put his name on a university or concert hall, he would undoubtedly have been a household name today. The son of a poor farmer whose early life was marked by tragedy, Gould saw money as the means to give his family a better life…even if, to do so, he had to pull a fast one on everyone else.

First published in 1991, Backlash made headlines and became a best-selling classic for its thoroughgoing debunking of a decade-long antifeminist backlash against women’s advances. As Faludi writes in a new preface for this edition, much has changed in the intervening years. This startling and essential book helps explain why women’s freedoms are still so demonized and threatened - and urges us to choose a different future.

American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.

From the New York Times best-selling author of Uncomfortable Conversations with a Black Man, a call to break through our limits and say yes to a life of infinite possibility.