American Business

In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective - and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of hand-wringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals.

In Reefer Madness, the best-selling author of Fast Food Nation investigates America's black market and its far-reaching influence on our society through three of its mainstays - pot, porn, and illegal immigrants.

If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions.

This audiobook follows the saga of more than 100 influential men and women who together wove the story of early Western frontier America. The engaging account of their lives forms a unique tapestry of human experience.

Had Jay Gould put his name on a university or concert hall, he would undoubtedly have been a household name today. The son of a poor farmer whose early life was marked by tragedy, Gould saw money as the means to give his family a better life…even if, to do so, he had to pull a fast one on everyone else.

In the early '80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island.

Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be Black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations?

A historic generational shift is underway that will lead to a crisis in American business leadership. This concise and practical book will help you understand this shift and take action to retain your senior leaders, attract the next level of top talent, and grow a new generation of leaders.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the Wall Street Journal, which affects the thoughts, votes, and stocks of two million readers daily. Sarah Ellison, while at the Journal, won praise for covering the $5-billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch's kingdom.

Suze Orman, the woman millions of Americans have turned to for financial advice, says it’s time for a serious reconsideration of the American Dream - what promise it still holds, what aspects are in need of revision, and how it must be refashioned to fit our lives so that we can once again have faith that our hard work will pay off and that a secure and hopeful future is within our reach. In nine electrifying chapters, Orman delivers a master class on personal finance for this pivotal moment in time and addresses every aspect of the American Dream.

Before Civil War greenbacks and a national bank network established a uniform federal currency in the United States, the proliferation of loosely regulated banks saturated the early American republic with upward of 10,000 unique and legal bank notes. In Bank Notes and Shinplasters, Joshua R. Greenberg shows how ordinary Americans accumulated and wielded the financial knowledge required to navigate interpersonal bank note transactions.

Henry Ford is a remarkable businessman and entrepreneur who rose from nothing to become a leading figure in innovation and American industry. As a titan in manufacturing and one of America’s richest men, Ford’s deeply complex, enigmatic, and downright contradictory personality has led him to fascinate historians for decades.

NFL Hall of Fame quarterback Fran Tarkenton is a friend of failure. In the 1970s, he brought the Minnesota Vikings to the Superbowl three times - and three times his team was crushed. The first two companies he founded both quickly folded. But by learning how to deal with defeat, Tarkenton discovered the key to success.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts, and generate millions in revenue using their email lists.

Black women continuously navigate systems that were never intended for them while playing by a set of rules they never agreed to or were ever trained for. In this book, Francine Parham shares her knowledge as a Black woman and a former global executive of two major corporations on how to move up in the workplace while maintaining a sense of sanity. The key skill—one that Black women are rarely taught—is understanding the power dynamics within your organization and learning how to “shift the power” to your advantage.

In the world of high finance, multibillion-dollar Wall Street banks greedily guard their secrets. Enter Robert Kerbeck, a working actor who made his real money lying on the phone, charming people into revealing their employers’ most valuable information. In this exhilarating memoir that will appeal to fans of The Wolf of Wall Street and Catch Me If You Can, unsuspecting receptionists, assistants, and bigshot executives all fall victim to “the Ruse.”

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.