Art Business

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could’ve possibly made. The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser.

We want the thousands of hours we will work over our lifetime to matter. But how do we know they're really significant? How do we go from being defined by what we do to having our work become an expression of who we are? There is not a quick fix but a progressive solution: it begins with surrendering our whole lives and then every moment of our lives to God. In The Spiritual Art of Business, "corporate mystic" Barry Rowan invites us to be transformed by God that he might transform the world through us as we begin to see our work as an extension of our faith.

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

At the peak of his career and success, Ari Meisel nearly killed himself from exhaustion and overwork. He had to make a choice: He could let his "success" destroy him physically and mentally, or he could find a better way to live. He spent the next few years redesigning his life from scratch. Ultimately he found the way to reduce his workload by 80 percent while actually increasing results and success. Furthermore, he could spend time on what matters most: his family.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

A wealth of proven technical, practical, and theoretical knowledge in one book, this comprehensive collection will take your music production to the next level.

William Randolph Hearst, known to his staff as the "Chief", was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including 28 newspapers, the Cosmopolitan Picture Studio, radio stations, and 13 magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane.

Almost everything you know about Mickey Mouse is wrong: He wasn’t Disney’s first star; Steamboat Willie wasn’t his first movie; Mickey wasn’t a nice guy - and Walt Disney didn’t invent him. In 1928, two very different best friends invented Mickey Mouse. And the success tore them apart. Walt Disney and Ub Iwerks’ friendship is a story of betrayal, love, war, money, power, tragedy, intrigue, humor, despair, and hope. You’ll love them both - when you don’t want to drop anvils on their heads.

Soyez plus fort que vos adversaires, apprenez à quitter la table au bon moment !

Incorporating practicality and acting on our dreams for purpose is the essence of Ikigai, the ancient Japanese philosophy of living an intentional life with meaning, mission, and fulfillment. Finding your Ikigai connects you to a deeper part of yourself and gives you the intrinsic motivation to align your lifestyle with the very things that energize you and make you feel happy to be alive!

Howard Hughes was one of the most amazing, intriguing, and controversial figures of the 20th century. He was the billionaire head of a giant corporation, a genius inventor, an ace pilot, a matinee-idol-handsome playboy, a major movie-maker who bedded a long list of Hollywood glamour queens, a sexual sultan with a harem of teenage consorts, a political influencer with intimate ties to Watergate, a Las Vegas kingpin, and, ultimately, a bizarre recluse.

This book is the culmination of so much knowledge, wisdom and experience I've acquired over the years. It is for everyone, including myself. I feel it has truly empowering and actionable information that will most certainly enhance your life. I also find myself consistently applying more and more of what is discussed since I began writing this book. I hope this work sparks something within you. I hope it acts as a catalyst for setting you on the path of empowerment and becoming the best version of yourself.

If you want to use SCRUM to develop movies and TV shows, Agile SCRUM for Film-Makers is the reference guide you've been looking for. Author Carey Martell explains the principles and method of SCRUM and describes flexible, proven approaches that can help you implement it far more effectively in your production team.

The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance.

The ability to listen and communicate effectively are vital skills, enabling us to motivate and influence people in our personal and professional lives. But all too often, we’re our own biggest roadblock. In The Art of Facilitation, Tina Frey Clements teaches you to master the art, (and even science) of facilitation and use it to your advantage. With more than 25 years of experience as a professional communicator, she shares tools and techniques to successfully deliver your message to any audience, from the board room to the classroom.

America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, median wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess?

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show. In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact—whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up.