Art Business

Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with the accompanying workbook, is your ultimate reference guide to planning and perfecting the art of the one-call close.

Even amid the seeming chaos of the matrix organization - where you are constantly being asked to do things by people who aren't your boss - there is always that special person who seems indispensable, who seems to thrive on complexity, and who is able to stay focused and positive and get the right things done: This is the go-to person. In this game-changing book, Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Tulgan shows how go-to people not only behave differently, but also think differently.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

Poor employees get a disproportionate amount of attention. Why? Because they complain the loudest, create the greatest disruptions, and rely on others to assume the responsibilities that they shirk. Learn how to focus on your good employees first, and help them shift these “monkeys” back to the underperformers. Through a simple but brilliant metaphor, Todd Whitaker helps you reinvigorate your staff and transform your organization.

Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

After years of diminishing income due to cratering sales in the music business, Mixerman accepts a timely and lucrative offer from an Indian billionaire to mentor his son, Kanish Kanish. Mixerman's mission? To teach the young "billionheir" everything he knows about producing records. But it isn't long before they're teaching each other about life in general. After an initial carefree romp through California inspires a catchy ditty, the two partner up to produce the song and then break it on the Internet in an effort to get radio spins.

How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.

In The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goal - no matter your medium. Dworkin personally interviewed Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Do you want to avoid being a target of social influence and manipulation? Do you feel guilty for wanting to say no although you have not done anything wrong? Do you often find your decisions are based on assumptions rather than knowing the facts? Are you tired of repeatedly making the same mistakes? The solution is Critical Thinking and Dark Psychology Secrets 101, a valuable skill that you can use at work and in your personal life so you can regain control of your own thoughts, opinions, and behaviors.

Incorporating practicality and acting on our dreams for purpose is the essence of Ikigai, the ancient Japanese philosophy of living an intentional life with meaning, mission, and fulfillment. Finding your Ikigai connects you to a deeper part of yourself and gives you the intrinsic motivation to align your lifestyle with the very things that energize you and make you feel happy to be alive!

Become a DJ in 60 Days: And Get Paid Doing It! is the ultimate handbook for anyone interested in pursuing a career in DJing. Written by a seasoned DJ, the audiobook provides a comprehensive overview of the industry, from the basics of equipment and software to advanced mixing techniques and strategies for landing your first gig.

Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become moguls.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

Are you ready to start sharing your artwork with the world? This book, Start Selling Your Art: A Guide to Starting a Professional Art Business, will help you create a plan to sell your artwork. Topics covered include envisioning your dream art career, marketing, pricing your work, tips for selling in-person and online, art fairs, galleries, commissions, finding your perfect clients, and more!

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.

As president and CEO of Herman Miller, Inc., Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

William Randolph Hearst, known to his staff as the "Chief", was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including 28 newspapers, the Cosmopolitan Picture Studio, radio stations, and 13 magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane.

One of today's most in-demand leadership consultants, Harrison Monarth, has coached executives and CEOs in various industries, from technology, medicine and law, to hospitality, and consumer products. They have come from companies as large and wide-ranging as Hewlett-Packard, P&G, General Motors, Deloitte Consulting, PepsiCo, and Standard and Poor's. Monarth has now updated his classic groundbreaking guide to give you the edge on the competition in today's dog-eat-dog business landscape.