Art Business

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

The ability to listen and communicate effectively are vital skills, enabling us to motivate and influence people in our personal and professional lives. But all too often, we’re our own biggest roadblock. In The Art of Facilitation, Tina Frey Clements teaches you to master the art, (and even science) of facilitation and use it to your advantage. With more than 25 years of experience as a professional communicator, she shares tools and techniques to successfully deliver your message to any audience, from the board room to the classroom.

Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

Essential warm-up exercises for anyone who wants to use their voice more effectively. An accompaniment to The Voice Exercise Book, the accessible and straightforward guide to good voice production. If you're using your voice in a professional capacity - as a performer, a public speaker, a teacher, or even for long hours over the telephone - then warming up is an essential part of ensuring best practice and vocal health. In this audiobook, Jeannette Nelson provides three complete and easy-to-use voice warm-ups that she uses with actors and non-actors alike.

Born into one of the wealthiest families in America - he was the youngest son of Standard Oil scion John D. Rockefeller, Jr., and the celebrated patron of modern art Abby Aldrich Rockefeller - David Rockefeller has carried his birthright into a distinguished life of his own.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Have you ever walked away from a conversation thinking, "Well, that could have gone better"? Do misunderstandings, unspoken frustrations, or conflict make communication feel more like an uphill battle than a meaningful exchange? Authentic Communication is your guide to navigating conversations with confidence, clarity, and emotional intelligence. This book goes beyond surface-level tips and techniques to explore the deeper forces at play in communication—power dynamics, unspoken thoughts, emotional triggers, and the art of balancing honesty with empathy.

Vivienne Westwood is one of the icons of our age. Fashion designer, activist, cocreator of punk, global brand, and grandmother--a true living legend. Her career has successfully spanned five decades, and her work has influenced millions of people across the world. For the first and only time, Vivienne Westwood has written a personal memoir, collaborating with award-winning biographer Ian Kelly, to describe the events, people, and ideas that have shaped her extraordinary life.

Legendary magician Penn Jillette was approaching his 60th birthday. Topping 330 pounds and saddled with a systolic blood pressure reading over 200, he knew he was at a dangerous crossroads: If he wanted to see his small children grow up, he needed to change. And then came Crazy Ray. A former NASA scientist and an unconventional, passionate innovator, Ray Cronise saved Jillette's life with his wild "potato diet". Outspoken, frank, and bitingly clever, Presto is an incisive, rollicking listen.

The Fieldbook is an intensely pragmatic guide. It shows how to create an organization of learners where memories are brought to life, where collaboration is the lifeblood of every endeavor, and where the tough questions are fearlessly asked. The stories here show that companies, businesses, schools, agencies, and even communities can undo their “learning issues” and achieve superior performance. If ever a work gave meaning to the phrase hands-on, this is it.

Legendary entertainer Gary Owens draws upon his four decades in radio, TV, film, and animation to show you how to break into the voiceover business and carve out a million-dollar niche for yourself with your voice. Sprinkled with priceless anecdotes and tips throughout from well-known actors, producers, and agents, Owens gives you the inside track on becoming a successful DJ, newscaster, announcer, sportscaster, commercial or cartoon voice, or other type of voice artist.

Hunters, Farmers, and Teamers by Joel Hubbard and Jim Zartman is rooted in the primal instincts that have shaped humanity’s progress for millennia. This elemental blueprint reveals the three instinctual drives that have built civilizations and continue to drive human achievement: Hunting, the instinct for innovation and risk-taking; Farming, the instinct for sustainability and resourcefulness; and Teaming, the instinct for collaboration and cooperation.

In January 2022, Bruce Eric Kaplan found himself confused and upset by the state of the world and the state of his life as a television writer in Los Angeles. He started a journal to keep from going mad, which eventually became They Went Another Way. The book’s through line traces his attempt to get a television project set up in the increasingly Byzantine world of Hollywood.

As a former finance executive, Arda Ozdemir found himself feeling completely stuck in an unfulfilling career and felt lost in a stagnant long-term relationship, which eventually led him to chronic health issues, depression, and anxiety. After years of suffering, he decided to take matters into his own hands and found relief in unique meditation and self-awareness tools like qigong, reiki, and yoga nidra. After his unique awakening, Arda combined these ancient teachings into a five-step personal transformation process called the Rise 2 Realize Power Method.

How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.

Mark Devlin is a long-standing DJ and music journalist. Musical Truth is the culmination of his five years of research into the true nature of the industry and its objectives - from dark occult rituals, to mind-controlled artists, and all points in between. The book shows how these agendas fit into the much wider picture of what’s really going on in the world, and - crucially - how the power lies with us to bring it to an end."

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.