Art Business

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).

Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled.

The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this audiobook, you'll learn how to break through the cycle of stress and setbacks to act with clarity, purpose, and direction - achieving peak performance and transformation along the way.

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Michael E. Uslan, executive producer of the Batman movie franchise, offers an insider’s look at Hollywood and the process of how movies and television shows go from the drawing board to your screens. Continuing the delightful tale of his adventures begun in The Boy Who Loved Batman, Uslan draws on both his successful and less successful attempts to bring ideas to the screen, offering a helpful, honest, and breezily told guide to producing films.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

In business, you need an edge. In every business situation—to get that job, get that promotion, lead that negotiation, make that sale—you need to win people over. In highly competitive situations, you need to stand out, get noticed, and be remembered. The Art of Business Seduction gives you the edge you need. This is a concise personal success plan that teaches you how to make the smart moves and say the right things to succeed in any business setting.

As a teenager visiting the Andy Warhol Museum, Beth Pickens realized the importance of making art. As an adult, she has worked as a consultant empowering artists. Intimate yet practical, Your Art Will Save Your Life helps artists build a sustainable practice while navigating the world of MFAs, residencies, and institutional funding.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

From a novice translator to CEO of the champagne house Veuve Clicquot North America, Mireille Guiliano shares her insights and experiences on how to work well. Whether it's balancing career and personal life, the pros and cons of risk taking, qualities of leadership, mentoring, the undervalued art of communicating, passion, etiquette, or style, Guiliano gives us a refreshing guide filled with advice that every working woman will need in today's economic climate.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

When did documentaries get glamorous? Documentary Superstars looks at the history of documentaries and traces their transition from hands-off to in your face. Exclusive interviews with Michael Moore, Morgan Spurlock, Errol Morris, George Clooney, Sacha Baron Cohen, Morgan Freeman, Al Gore, and more of the biggest names in the field show the impact of the documentary style on mainstream movies and on our society.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.