Art Business

Compiled more than 2,000 years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international.

Told through the frame of a cross-country motorcycle journey, Zen and the Art of Motorcycle Maintenance explores its characters' search for spiritual meaning and peace in a technological, automated age. This audio study guide presents the same expert content - written by experienced teachers, professors, and literary scholars - in an easy-to-access audio format. SuperSummary study guides demonstrate an authoritative voice, present expert analysis, offer big picture ideas, and help listeners understand a work’s underlying meanings and conclusions.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

If you want to improve your conversational skills - and achieve greater levels of personal and professional success - The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time - and she's made her techniques available to you.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Unleash your Sigma male potential! A Sigma is a man who doesn't need the approval of others. He does not like noise and is always calm and collected. These men do not care about other people's expectations. They break the rules, don't seek approval, and don't open up to everyone. Confident but not eager to be the center of attention, Sigma males attract women like a magnet. Anyone can develop the qualities of a Sigma male. However, no known Sigma was born this way - in most cases, there is a lot of work behind an attractive image, self-esteem, and inner strength.

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

In The Serendipity Mindset, Christian Busch explains that serendipity isn't about luck in the sense of simple randomness. It's about seeing links that others don't, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow.

Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to help create celebrity culture.

The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning—essential listening for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.

Prayer is the master key. A key may fit one door of a house, but when it fits all doors it may well claim to be a master key. Such and no less a key is prayer to all earthly problems.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

प्रखर वक्ता होना, ओजस्वी वाणी का स्वामी होना, प्रभावी शैली में श्रोताओं को मंत्र-मुग्ध कर देने की क्षमता जिसमें हो, वह सामान्य व्यक्ति की तुलना में अधिक सफल होने की संभावना रखता है। बातचीत करना भाषण की कला सीखने का सबसे पहला सिद्धांत है। शुरुआती दौर में स्वर एवं अंदाज जैसी कलाओं पर ध्यान देने की आवश्यकता नहीं होती है। बातचीत करना कला को सीखने का पहला सिद्धांत है; अर्थात् बोलिए, वाद-विवाद में हिस्सा लीजिए, अपनी प्रतिभा का स्वयं आकलन कीजिए और दर्शकों की आलोचना से सीखने की कोशिश कीजिए।.

In his groundbreaking book ‘Musical Truth,’ DJ-turned author/ researcher Mark Devlin showed how the true nature of the corporate music industry tells a very different story to what’s conveyed on its glossy, glamorous surface. The manipulations run so deep, however, that the full story couldn’t be told in just that first book. Here, in Volume Two, he continues to guide listeners through the dark labyrinth of machinations.

In February 2011 John Galliano, the lauded head of Christian Dior, imploded with a drunken, anti-Semitic public tirade. Exactly a year earlier, celebrated designer Alexander McQueen took his own life three weeks before his women's wear show. Both were casualties of the war between art and commerce that has raged within fashion for the last two decades.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.