Art Business

Michael Gelb’s techniques will help you clarify and shape your message so that your audience - no matter how big or small, in person or virtual - will care about it. Once the message is clear, he teaches you how to convey it in memorable, creative, and effective ways. Gelb shows that public speaking is a skill anyone can learn and enjoy. Mastering the Art of Public Speaking will guide you to rediscover your natural gift for communication while strengthening confidence and presence.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.

The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read (or listen to) nothing else on communicating effectively, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.

Here at last is a clear, easy-to-follow interpretation of the classic Chinese text The Art of War by Sun Tzu which incorporates modern business lessons to make this relevant and accessible to today's executive facing strategic and competitive challenges. For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.

The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

For too long, the term insubordination has evoked negative feelings and mental images. But for ideas to evolve and societies to progress, it’s vital to cultivate rebels who are committed to challenging conventional wisdom and improving on it. Change never comes easily. And most would-be rebels lack the skills to overcome hostile audiences who cling desperately to the way things are. Based on cutting-edge research, The Art of Insubordination is the essential guide for anyone seeking to be heard, make change, and rebel against an unhealthy status quo.

It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with your film is broken, and there needs to be a change.

In Booth Brilliance: Mastering the Art of the Photobooth Business in 60 Days, author Frank Jackson pulls back the curtain on the lucrative photobooth industry. This isn't your average business guide; it's a riveting journey from cubicle captivity to entrepreneurial freedom. Whether you're a photography enthusiast, a weekend DIYer, or someone itching to escape the nine-to-five grind, this book will guide you through every step to launching your own successful photobooth business.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

Howard Hughes was one of the most amazing, intriguing, and controversial figures of the 20th century. He was the billionaire head of a giant corporation, a genius inventor, an ace pilot, a matinee-idol-handsome playboy, a major movie-maker who bedded a long list of Hollywood glamour queens, a sexual sultan with a harem of teenage consorts, a political influencer with intimate ties to Watergate, a Las Vegas kingpin, and, ultimately, a bizarre recluse.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

Essential warm-up exercises for anyone who wants to use their voice more effectively. An accompaniment to The Voice Exercise Book, the accessible and straightforward guide to good voice production. If you're using your voice in a professional capacity - as a performer, a public speaker, a teacher, or even for long hours over the telephone - then warming up is an essential part of ensuring best practice and vocal health. In this audiobook, Jeannette Nelson provides three complete and easy-to-use voice warm-ups that she uses with actors and non-actors alike.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).

What essential leadership lessons do we learn by distilling the actions and ideas of great military commanders such as George Washington, Dwight D. Eisenhower, and Colin Powell? That is the fundamental question underlying The Art of Command: Military Leadership from George Washington to Colin Powell. The book illustrates that great leaders become great through conscious effort - a commitment not only to develop vital skills but also to surmount personal shortcomings.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.