Art Business

In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so. An iconic creator and savvy businessman, Henson is a model for artists everywhere: Without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire - and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

Do you want to make better music? How about achieving a professional sound? Or even being able to work in professional studios? Most musicians dream of making professional sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or just make better music.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

Help and advice for new buskers and seasoned street musicians. Narrated by a full-time industry professional with more than 10 years' experience of busking across the country. Alton has had three UK top 10 self produced EPs in the iTunes singer-songwriter charts, all funded through busking. This audiobook is jam packed with handy tips and recommendations to help you learn the craft of busking, develop your skills, and maximize your profits.

Are you tired of giving average speeches and feeling nervous every time you have to speak in front of people? Imagine having the confidence and tools to deliver a powerful and engaging presentation every time. You’d get up in front of the audience and engage with them, hold their attention, and speak with clarity, composure and conviction. You EVEN start to enjoy yourself as you do! What you imagine is not a far-fetched dream but can become your everyday reality. With "The Young Leader's Guide to Public Speaking," you can learn to speak with success and become an extraordinary speaker.

One of today's most in-demand leadership consultants, Harrison Monarth, has coached executives and CEOs in various industries, from technology, medicine and law, to hospitality, and consumer products. They have come from companies as large and wide-ranging as Hewlett-Packard, P&G, General Motors, Deloitte Consulting, PepsiCo, and Standard and Poor's. Monarth has now updated his classic groundbreaking guide to give you the edge on the competition in today's dog-eat-dog business landscape.

As president and CEO of Herman Miller, Inc., Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Become a DJ in 60 Days: And Get Paid Doing It! is the ultimate handbook for anyone interested in pursuing a career in DJing. Written by a seasoned DJ, the audiobook provides a comprehensive overview of the industry, from the basics of equipment and software to advanced mixing techniques and strategies for landing your first gig.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

William Randolph Hearst, known to his staff as the "Chief", was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including 28 newspapers, the Cosmopolitan Picture Studio, radio stations, and 13 magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane.