Art Business

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Our personal and professional lives are a collection of relationship-based experiences. The quality of our lives is impacted by the quality of our relationships, beginning with the relationship we have with ourselves. When at odds, using a map helps us find our way back to one another more quickly, stay in alignment with our values and our purpose, and take full responsibility for our actions. The end result is relationships that generate greater creativity, happiness, fulfillment, and growth.

Ready to get the most out of life - and your pickleball game? Whether you’ve never heard of this fun, fast-growing game or are a confirmed pickleball addict, this guide to living and playing mindfully with passion, purpose, and a smile on your face is as uplifting as it is empowering.

Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience.

Essential warm-up exercises for anyone who wants to use their voice more effectively. An accompaniment to The Voice Exercise Book, the accessible and straightforward guide to good voice production. If you're using your voice in a professional capacity - as a performer, a public speaker, a teacher, or even for long hours over the telephone - then warming up is an essential part of ensuring best practice and vocal health. In this audiobook, Jeannette Nelson provides three complete and easy-to-use voice warm-ups that she uses with actors and non-actors alike.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

This century's most ardent advocate of the First Amendment, controversial and outspoken, hated and adored, the infamous Larry Flynt's life needs no exaggeration to make it one of the most interesting stories of our time. The real events of Flynt's life are captured here for the very first time, from his roots in Appalachia to his troubles in Beverly Hills.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Sync Licensing for Record Labels is a quick and dirty guide to navigating the intricate world of sync and music licensing, covering topics like preparing your audio files, the different types of sync royalties, finding unique licensing opportunities, learning what songs are hard to get licensed, understanding performance rights organizations, and building a music network. It also includes frequently asked questions, additional resources, bonus content, and a glossary!

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Organizational change can be a complex process, requiring guidance and support throughout in order to deliver the end product successfully. Unfortunately, 70% of businesses fail to deliver transformational change successfully, repeating familiar mistakes over and over again. The Art of Transformational Change: A Handbook for Managers and Leaders provides invaluable step by step advice on how to get it right.

Are you building a business or growing a team? There are different strategies to use when selling others on joining you in a business endeavor. It’s still a matter of selling, but you’re selling an opportunity instead of a product or service. And part of what people are buying is you - the opportunity to work directly with you.

If you're sick and tired of being sick and tired, this book is for you! Life throws you a lot of curve balls, and for most, we simply can't understand what's happening. Or for that, why it does! This book helps put things into perspective and gives you the tools necessary to deal with life and its opportunities. The Art of Allowing has 11 simple to understand chapters and has an easy way to flow through life's journey. Please join me in this voyage and may we be enlightened together.

Most leadership development books teach listeners "how to lead." But for acclaimed leadership coach and consultant Diane Rogers, that's not enough. In her debut book, Leading hArtfully: The Art of Leading Through Your Heart to Discover the Best in Others, Diane shines a light on what's missing from a leadership strategy that draws upon a conventional authoritarian "leader-as-expert" focus and offers the distinct opportunity to leverage the strengths and magnificence within your employees and colleagues.

Knowing how to influence others is crucial to your success. It’s found in the simplest interactions with your customers, suppliers, partners, bosses, subordinates, and colleagues, as well as your friends and loved ones. The act of influencing is such a part of your daily life that you may not even realize when you (or others) are doing it. But to use influence effectively - to inspire and convince others to follow your lead, share your point of view, or buy your products and services - requires adaptability, perceptiveness, and some insight....

First published in 1880 by P. T. Barnum, The Art of Money-Getting is a short book encouraging the general public to aspire to wealth through proper economic means: building a savings, collecting on interest, operating business with integrity, learning the true value of money, working for what you earn, and foregoing extravagances in order to live a more modest lifestyle where saving money is the goal.

For filmmakers and video producers who struggle with sales and marketing. This book will help them build an automated marketing and lead generation system. Unlike DIY marketing efforts, which often rely on luck, this book offers a proven road map to building commercial confidence and attracting more clients. This book is for you if you run a small video production business and you want to position yourself to dominate your market, charge premium prices, and enjoy a six-figure video production empire!

The Actor's Mindset: Acting as a Craft, Discipline, and Business uniquely prepares actors to live full, successful lives as performing artists. While most acting books focus on either the art or the business of entertainment, Archibald looks at the entire picture of what it means to be an actor, focusing on the foundations of both the artist and the entrepreneur to guarantee a complete and fully functioning approach to a career.

Marc Guss’s advice is impeccable; he says the things no one else in show business will, things that those who want into the business need to know. He has a heck of a story to tell. It is powerful, outspoken talk from a widely recognized agent on how to master the industry using an entrepreneur’s specific skill set. Guss shares deeply personal experiences from the trenches, experiences he has shared with such eminent names as Lauren Bacall, Floyd Mayweather Jr., Christopher Reeve, Quentin Tarantino, Whoopi Goldberg, Dr. Phil, and others.

In a career that has spanned four decades, choreographer Twyla Tharp has collaborated with great musicians, designers, thousands of dancers, and almost a hundred companies. She's experienced the thrill of shared achievement and has seen what happens when group efforts fizzle. Her professional life has been - and continues to be - one collaboration after another. In this practical sequel to her national best seller The Creative Habit, Tharp explains why collaboration is important to her - and can be for you.