Art Business

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).

Tom Junod’s Esquire profile of Fred Rogers, "Can You Say...Hero?", has been hailed as a classic of magazine writing. Now, his moving story of meeting and observing the beloved host of Mister Rogers' Neighborhood is the inspiration for A Beautiful Day in the Neighborhood, directed by Marielle Heller and written by Micah Fitzerman-Blue and Noah Harpster. Here, Junod’s unforgettable piece appears for the first time in audiobook form alongside an inspiring collection of advice and encouragement from Mister Rogers himself.

This booklet will be your guide to finding the perfect wedding DJ and ensuring your special day is a success. By listening to this booklet, you will have the confidence to make the right choice and know all the dirty little secrets from the wedding DJs that they won't tell you. With this information, you will be able to save time, money, and stress by avoiding any red flags when speaking to DJs.

Dans cet audiobook en 3 parties découvrez ce qui distingue les leaders du reste du monde ! Et surtout comment en devenir un ! L'attitude, le sens de la communication et l'art de la persuasion sont les ingrédients clés ! Comment, quand et où les utiliser, voilà le secret que vous dévoilera cet audiobook !

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Mark Devlin is a long-standing DJ and music journalist. Musical Truth is the culmination of his five years of research into the true nature of the industry and its objectives - from dark occult rituals, to mind-controlled artists, and all points in between. The book shows how these agendas fit into the much wider picture of what’s really going on in the world, and - crucially - how the power lies with us to bring it to an end."

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

What’s missing in most small businesses and why is it that most fail? In Zen and the Art of Small Business, Michael Gerber, not only answers that question, but provides a deep understanding of the process for transforming any small business into a “sacred space.”

In "The Modern Machiavelli: Mastering the Art of Strategic Power," you will discover a captivating exploration of Machiavellianism adapted for the contemporary landscape by Godric Hunt. This revolutionary work delves deeply into the core of strategic power, weaving together ethics, empathy, and a profound understanding of human dynamics to present a Machiavellian vision that goes beyond conventional interpretations.

The Art and Science of Real Estate Negotiation addresses a practice that is indispensable to real estate success: negotiation. Negotiation principles and fundamentals affect the results of real estate buyers, sellers, and investors. Listen to this book and become a powerful real estate investor who nets results and dollars. Plus, improve your everyday communications along the way.

Do you struggle with closing the sale? Don’t worry - you’re not alone. The sales process is more than just a funnel - it’s a staircase. As the salesperson, it’s your job to earn a prospective client's business by moving them from one step to another. That’s where The Selling Staircase comes into play. This book is a five-step approach to move your clients through an authentic sales process. We go through these steps in-depth throughout the book. This framework will bring new awareness about what you’re doing and how to be more effective in the sales process.

Do you want to make better music? How about achieving a professional sound? Or even being able to work in professional studios? Most musicians dream of making professional sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or just make better music.

In this series, you'll get three audiobooks that will help you with all types of writing. You'll get practical writing prompts, learn what productivity for authors looks like, and discover how to become a great non-fiction author. There's nothing worse than sitting down at your desk to write...and then finding out you don't have any ideas. You'll discover proven productivity strategies you can use to get the words out and finish writing an article, a story, a book, and more. I will also explain all you need to know about writing your non-fiction book, step-by-step.

The majority of leadership strategies taught today are outdated by at least a decade. In a world where business evolves at the speed of light, yesterday's strategies are tomorrow's relics. I'm Joel R. Klemmer, and I've spent over 20 years in the trenches of leadership, learning, failing, and succeeding. Along the way, I discovered something crucial – the need for a leadership approach that evolves as rapidly as the business landscape itself.

Drawing on the personal experiences and uplifting stories of ordinary men and women. Campbell shows us how to put the healing power of music into action. And he recommends specific, easy-to-follow exercises to help you raise your spatial IQ, sound away pain, boost creativity, and make the spirit sing.

When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting ? be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

Here's a quick question: What would you do if your boss ordered you to do something that is against your values? No, that's not a trick question because it is actually asked by most interviewers! If you are not sure what the best answer is, then what you can do is find the right guidance. The good news is that you can find the help you need from this book! In this book, you will discover the steps on how to prepare for any interview. But most importantly, you will be able to answer the most commonly-asked interview questions.