Art Business

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Peter Shapiro is perhaps the most notable independent concert promoter since Bill Graham. He owned the legendary Wetlands in Tribeca and has gone onto much bigger things, including Brooklyn Bowl (NYC, Las Vegas, Philadelphia, and Nashville), the Capitol Theatre in Portchester, producing U2 3D, and promoting the Grateful Dead's 50th anniversary tour ("Fare Thee Well") featuring the Core Four and Trey Anastasio... and so much more. In The Music Never Stops, Shapiro shares the inside story of how he became a tremendous powerhouse in the music industry

In this candid memoir, featuring a foreword by Barbra Streisand, renowned designer Donna Karan shares intimate details about her lonely childhood, her four-plus decades in the fashion industry, her two marriages, motherhood, and her ongoing quest for self-acceptance and spiritual peace.

Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country’s top experts on story presentation and speech writing.

What is a mentor? Why is having a mentor crucial to success? Or how do you make sure that you're a good mentor? In Mentorship Unlocked: The Science and Art of Setting Yourself Up for Success, veteran entrepreneur and innovator Janice Omadeke delivers an insightful discussion of mentorship, including what it is, how to find a qualified mentor, and how to make mentorship work for you. In the book, she explores the mentorship advice that helped her start a groundbreaking company after studying entrepreneurship and strategic management at MIT and Harvard.

Allen Klein was like no one the music industry had seen before. The hard-nosed business manager became infamous for allegedly catalyzing the Beatles' breakup and robbing the Rolling Stones, but the truth is both more complex and more fascinating.

Voice-Overs for Podcasting is exactly what podcasters of all levels need: an essential handbook to create, build, improve, and connect with audiences around the globe. Written by veteran voice-over coach and author, Elaine A. Clark, this book delivers the nuts and bolts of podcasting and elevates it to a new creative level where the voice is the star and the listener is the happy recipient.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Achieve the champion mindset for peak performance. Reach new levels of success and mental toughness with this ultimate guide. Learn the "Science of Success" and prepare to excel. In this concise and highly acclaimed training guide, Peak Performance Coach DC Gonzalez teaches a blend of unique mental training technologies, sports psychology essentials, and peak performance methods that are effective and motivational. Get ready to increase your self-belief, self-confidence, and mental toughness using this powerful guide designed to help you reach new levels of success, sports performance and personal development.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income. So he is expert in writing, publishing, and marketing books for historical martial artists, and in this book he’ll teach you how to do it. The goal of training manuals is to teach skills.

Changez de carrière et de vie et prenez les choses en mains dès maintenant ! Vous en avez assez de votre travail actuel ? Vous ne vous sentez pas épanouie ? Vous voulez changer les choses, mais vous ne savez pas comment faire ? Ce livre est fait pour vous !

Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show. In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact—whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Being a champion is a choice. Bullies, self-doubt, failure, abuse, humiliation and setbacks plagued his life. Through a desire to keep pushing forward and the resilience of never quitting, MMA pioneer and Jiu Jitsu World Champion Chad George found a way to transform his self-destructive thinking to believing he can accomplish anything. In "A Champion's Mindset" he shares his journey of building the fighter within and how we all have to FIGHT for what we want in life.

Tapie se livre comme jamais il ne l'a fait. Deux hommes vrais, dans un dialogue complice, émouvant, sans concession. Un portrait inédit et passionnant. Celui d'un personnage fort en gueule, d'une énergie débordante, intrépide et provocateur. Un autodidacte issu d'un milieu très modeste qui a eu mille vies. Bernard Tapie, l'une des personnalités françaises les plus populaires et authentiques, dont toute la France a suivi les aventures mouvementées et qui aura marqué la politique, le sport, le monde des affaires pendant près de cinquante ans.

Dale Carnegie and Joseph Berg Esenwein's The Art of Public Speaking will teach you to use your voice and gestures effectively, cultivate and exude real confidence, and convert listeners to your cause. Whether you're making a toast, debating in town hall, leading a business meeting, or presenting in front of a classroom, this essential guide's tried-and-true methods will prepare you for the big moment. You will understand the impact of a change in pitch, the power of a pause, and the importance of "practice, practice, practice."

As boardrooms inch their way toward diversity, women, and those in other underrepresented groups who break into executive, managerial, and entrepreneurial ranks step into a spotlight that puts additional pressure on already demanding work and personal lives. Using proven techniques, relatable case studies, and comprehensive exercises, this book shows you how to compose yourself to elevate your presence at work, home, and ultimately, within yourself, no matter how hectic or overwhelming your life may feel.