Art Business

Want to make millions over the phone? Just say hello to Chris Noon. In Chris Noon's expert hands, a simple cold call becomes a masterpiece of deal-clinching salesmanship. This book tells you exactly - and in unstinting detail - how he does it. Chris has turned his talents and attention to sharing his unique pathways to winning. He launched the Green Light Consulting Services to coach other landscape companies. Now this inspiring new book; it's a personal tour of his sales philosophy, invaluable experience, and methods.

A classic guide to tricks and tactics for winning arguments, with commentary on the use of and defense against each tactic. The best summary of this audiobook is "being right doesn’t mean you’re gonna win, and this is why". It’s the ultimate guide to spotting the many different kinds of bull people pull in order to win over the crowd, rather than argue the point at hand. There’s very few of them that don’t immediately bring examples to mind, and having it laid out clearly like this is the perfect armour to stop people derailing you.

This book is the culmination of so much knowledge, wisdom and experience I've acquired over the years. It is for everyone, including myself. I feel it has truly empowering and actionable information that will most certainly enhance your life. I also find myself consistently applying more and more of what is discussed since I began writing this book. I hope this work sparks something within you. I hope it acts as a catalyst for setting you on the path of empowerment and becoming the best version of yourself.

In Me, Myself, and Us, Brian Little, Ph.D., one of the psychologists who helped re-shape the field, provides the first in-depth exploration of the new personality science and its provocative findings for general readers. The audiobook explores questions that are rooted in the origins of human consciousness but are as commonplace as yesterday's breakfast conversation. Are our first impressions of other people's personalities usually fallacious?

Many people have the misconception that leadership is a higher calling that is reserved just for a select few individuals who are able to practice and teach expansive and intricate leadership principles. When it comes to leadership, however, the most essential thing is to maintain a consistent set of principles, as this book demonstrates.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

What’s missing in most small businesses and why is it that most fail? In Zen and the Art of Small Business, Michael Gerber, not only answers that question, but provides a deep understanding of the process for transforming any small business into a “sacred space.”

Are you building a business or growing a team? There are different strategies to use when selling others on joining you in a business endeavor. It’s still a matter of selling, but you’re selling an opportunity instead of a product or service. And part of what people are buying is you - the opportunity to work directly with you.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller, The Art of Negotiating, which was the first on the subject of negotiating.

Leadership is often a struggle, and yet strong taboos keep us from talking openly and honestly about our difficulties for fear of looking weak and seeming to lack confidence. But Steven Snyder shows that this discussion is vital - adversity is precisely what unlocks our greatest potential. Using real-life stories drawn from his extensive research studying 151 diverse episodes of leadership struggle, Snyder shows how to navigate intense challenges to achieve personal growth and organizational success.

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

How did a boy from small-town New York become the world’s most successful writer? How does he do it? He has always wanted to write the kind of novel that would be read and reread so many times that the binding breaks and the book literally falls apart. As he says, “I’m still working on that one.”

In 2010, award-winning journalist John Bowe learned that his cousin Bill, a longtime extreme recluse living in his parents' basement, had, at the age of 59, overcome a lifetime of shyness and isolation - and gotten happily married. Bill credited his turnaround to Toastmasters, the world's largest organization devoted to teaching the art of public speaking.

The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom - not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.

Kentucky basketball coach John Calipari is known for his unparalleled ability to recruit the nation's best young players, some of whom will spend just one year with him before going to the NBA, and convincing them to commit to the team without sacrificing their personal goals. It is a promise he makes to them: "Fully invest in the present - and each other - and I guarantee it will serve your future." Here, for the first time, he distills his team-building methods in ways that apply to CEOs, business owners, and more.