Art Career

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

In "The Modern Machiavelli: Mastering the Art of Strategic Power," you will discover a captivating exploration of Machiavellianism adapted for the contemporary landscape by Godric Hunt. This revolutionary work delves deeply into the core of strategic power, weaving together ethics, empathy, and a profound understanding of human dynamics to present a Machiavellian vision that goes beyond conventional interpretations.

The little-engine-that-could story of how a band of scrappy entrepreneurs are reviving the enterprise of manufacturing clothing in the United States.

Forget everything you know about motivating others and building a harmonious workplace. If you want to get the best out of people, you must be willing to fight. But that doesn't mean you become a dominator, nor does coddling others work. The best leader you've ever had in your life was a liberator - someone willing to fight for your highest good, even at a personal cost. In this audiobook, global leadership experts Jeremie Kubicek and Steve Cockram explain what made that leader so unique, how to become that person yourself, and how to share the same gift with others.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

Poor employees get a disproportionate amount of attention. Why? Because they complain the loudest, create the greatest disruptions, and rely on others to assume the responsibilities that they shirk. Learn how to focus on your good employees first, and help them shift these “monkeys” back to the underperformers. Through a simple but brilliant metaphor, Todd Whitaker helps you reinvigorate your staff and transform your organization.

Our personal and professional lives are a collection of relationship-based experiences. The quality of our lives is impacted by the quality of our relationships, beginning with the relationship we have with ourselves. When at odds, using a map helps us find our way back to one another more quickly, stay in alignment with our values and our purpose, and take full responsibility for our actions. The end result is relationships that generate greater creativity, happiness, fulfillment, and growth.

Ready to get the most out of life - and your pickleball game? Whether you’ve never heard of this fun, fast-growing game or are a confirmed pickleball addict, this guide to living and playing mindfully with passion, purpose, and a smile on your face is as uplifting as it is empowering.

Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience.

Virtual Training is the definitive guide to delivering virtual training that engages learners and makes new skills and behavioral changes stick. Jeb Blount, one of the most celebrated trainers and authors of our generation, walks you step-by-step through the seven elements of effective, engaging virtual learning experiences.

It is not about “Go and Sell” motivation, 100 closing techniques, or cold calling scripts. It is a book for professionals developing a deep understanding of sales and business development. Sellosophy integrates the philosophical ideas of great minds into practical sales management models.

A great listener gains more respect, makes better decisions, discovers things, and uncovers opportunities. In listening, it is essential that we give our full attention to the situation at hand. By so doing, we learn to live fully in the present - in the here and now - and to evaluate things as they are. This will also mean less indulgence in trivial talk and more time for the serious exchange of ideas, feelings, and opinions.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

A pep talk in your pocket, this short audiobook will fill you to the brim with happiness, positivity, well-being and, most importantly, success! Andy Cope and Andy Whittaker are experts in the art of happiness and positive psychology and The Art of Being Brilliant is crammed full of good advice, instructive case studies, inspiring quotes, some funny stuff and important questions to make you think about your work, relationships, and life.

What would you rather have - conventional success or a high level beyond success? Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and personal lives around getting more money, bigger houses, cooler toys, and fancier job titles. What’s it all worth in the end? How many outwardly successful people still feel empty inside?

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

Welcome to the ultimate survival guide for the modern workplace - where productivity isn’t always about what you do, but how busy you look doing it. This book isn’t just a witty commentary on office culture; it’s a step-by-step guide to mastering the fine art of appearing productive without breaking a sweat. Whether you’re dodging pointless meetings, perfecting the fake phone call, or crafting the world’s vaguest email, this guide has you covered.

Organizational change can be a complex process, requiring guidance and support throughout in order to deliver the end product successfully. Unfortunately, 70% of businesses fail to deliver transformational change successfully, repeating familiar mistakes over and over again. The Art of Transformational Change: A Handbook for Managers and Leaders provides invaluable step by step advice on how to get it right.

In this meditation on celebrity, power, and a simple thank-you, Mindy Kaling takes the next charmed step in her path from Conan intern to mogul: picking up the entire tab for a famous A-lister. It’s an investment, right? He’ll be blown away by her class. They’ll be best friends forever. Forty thankless seconds later, who wouldn’t spiral into self-doubt, second-guessing, over-rationalizing, and anxious obsession?

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.