Art Research

Escrever é fundamental. Afinal, quem, nos dias de hoje, não precisa mandar mensagens pelo correio eletrônico, escrever relatórios, fazer vestibular, ou produzir uma matéria jornalística? Este audiolivro, inicialmente destinado a jornalistas e profissionais do texto, é o mais claro e bem-humorado que qualquer um que precise escrever bem pode obter. Donas de texto impecável, agradável e atual, Dad Squarisi e Arlete Salvador mostram como é possível redigir de modo adequado e elegante.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Category romance is a precise art. With such a small word count, writing the perfect category romance is a little like writing a haiku. But how do you write a book in 17 syllables? In Crafting Category Romance, two-time RITA™-nominated author of nearly 100 books Amy Lane describes the rules of engagement, traps to watch out for, and how to leverage common tropes to create conflict, craft a character, develop a plot, and leave readers with a happy ever after that's different every time - all in a tidy package.

In The Story Is True, author, filmmaker, and photographer Bruce Jackson explores the ways we use the stories that become a central part of our public and private lives. He examines, as no one before has, how stories narrate and bring meaning to our lives, by describing and explaining how stories are made and used. The perspectives shared in this engaging book come from the tellers, writers, filmmakers, listeners, and watchers who create and consume stories.

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Join your favourite Indie Horror authors for some tales about their adventures navigating the industry. The highs, the lows, and everything in between. Some of them give some tips and advice and others share their funny and embarrassing stories. This is not a "How To" book, but there are many great lessons inside if you are looking to write or boost where you are at the moment.

Are you an author struggling to find time to write? You've worked eight grueling hours at the day job, walked the dog, done the dishes, and put the little ones to bed. How do you still complete your writer to-do list after all of that? It might seem like there's never enough time, but you can find a way to create. You can publish regularly while balancing all those other tasks in your life.

Thanks to one reporter's skill, we can fix the exact moment on November 22, 1963 when the world stopped and held its breath: At 12:34 p.m. Central Time, UPI White House reporter Merriman Smith broke the news that shots had been fired at President Kennedy's motorcade. Most people think Walter Cronkite was the first to tell America about the assassination. But when Cronkite broke the news on TV, he read from one of Smith's dispatches.

The "Fox Mole" delivers a funny, opinionated memoir of his eight years at the unfair, unbalanced Fox News Channel. An Atheist in the FOXhole has everything that liberals and Fox haters could desire: details about how Fox’s right-wing ideology is promoted throughout the channel; why specific angles and personalities are the only ones broadcasted; the bizarre stories Fox anchors actually believed (and passed on to the public); and tales of behind-the-scenes mayhem and mistakes, all part of reporting Fox’s version of the news.

Twenty-seven-year-old Nell Stevens was determined to write a novel, but life kept getting in the way. Then came a game-changing opportunity: she won a fellowship that would let her spend three months, all expenses paid, anywhere in the world to research and write a book. Would she choose a glittering metropolis, a romantic village, an exotic paradise? Not exactly. Nell chose Bleaker Island, a snowy, windswept pile of rock in the Falklands. There, in a guesthouse where she would be the only guest, she could finally rid herself of distractions and write.

A few weeks after the planes crashed into the World Trade Center on 9/11, journalist Megan K. Stack, a 25-year-old national correspondent for the Los Angeles Times, was thrust into Afghanistan and Pakistan, dodging gunmen and prodding warlords for information. From there, she traveled to war-ravaged Iraq and Lebanon and other countries scarred by violence, witnessing the changes that swept the Muslim world and laboring to tell its stories.

Surprising, charming, upsetting, enlightening, and ultimately hopeful - driven by the insight and humor of Salzman’s voice and by the intelligence, candor, and strength of his students, whose writing appears throughout the book - True Notebooks is itself a reward of the self-expression Mark Salzman teaches: a revelatory meditation on the process, power, and meaning of writing.

On November 13th 2001, John Simpson and a BBC news crew walked into Kabul, and the liberation of the Afghan capital was broadcast to a waiting world. It was the end of a sustained campaign against the Taliban, a campaign that Simpson had covered from the beginning, despite appalling difficulties and, often, great danger. In this, his third riveting volume of autobiography, John Simpson focuses on how journalists set about finding the stories that make the headlines.

Reed joined the New York Times in 1965 and was quickly thrust into the chaos of the Selma, Alabama protest movement and the historical interracial march to Montgomery. His story then moves from days of racial violence to the political combat of Washington. Reed covered the Johnson White House and the early days of the Nixon administration as it wrestled with the competing demands of Black voters and southern resistance to a new world.

Roger Mudd joined CBS in 1961 and rose to fame as the congressional correspondent, covering the historic Senate filibuster debate over the 1964 Civil Rights Act. Mudd was there to see Dan Rather going toe-to-toe with the Nixon White House, Marvin Kalb deciphering the State Department, Daniel Schorr bird-dogging Watergate, Lesley Stahl and Connie Chung staking out all the president's men, George Herman presiding over Face the Nation, Bob Schieffer covering the Pentagon like a police reporter.

You might not know Terry McDonell, but you certainly know his work. Among the magazines he has top-edited: Outside, Rolling Stone, Esquire, and Sports Illustrated. In this revealing memoir, McDonell talks about what really happens when editors and writers work with deadlines ticking (or drinks on the bar). His stories about the people and personalities he's known are both heartbreaking and bitingly funny.

In February 1943, a group of journalists - including a young wire service correspondent named Walter Cronkite and cub reporter Andy Rooney - clamored to fly along on a bombing raid over Nazi Germany. Seven of the 64 bombers that attacked a U-boat base that day never made it back to England. A fellow survivor, Homer Bigart of the New York Herald Tribune, asked Cronkite if he’d thought through a lede. "I think I’m going to say," mused Cronkite, “that I’ve just returned from an assignment to hell."

This dramatic story of two men's efforts to save a small Wisconsin daily from obliteration at the hands of the nation's largest newspaper chain brings together startling case histories of the dubious tactics practiced by Gannett and unsparing insights into the newspaper industry.

An essential document of the first American war of the new century. During this journey into war, Rodgers and his crew embraced the dangers, the numbing fatigue, and the moments of stark fear of the young armored cavalrymen they lived with twenty-four hours each day, an experience that created for them the lifelong bond that only soldiers serving together under fire share.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.