Artificial Intelligence

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.

Too many CEOs tell a simple story about the future of work: If a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: Make robots, or be replaced by them. Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements.

What will the year 2084 hold for you - for your friends, for your family, and for our society? Are we doomed to the grim dystopia imagined in George Orwell's 1984? In 2084, scientist and philosopher John Lennox will introduce you to a kaleidoscope of ideas: the key developments in technological enhancement, bioengineering, and, in particular, artificial intelligence. You will discover the current capacity of AI, its advantages and disadvantages, the facts and the fiction, as well as potential future implications.

Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence. In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring billions into achieving AI’s Holy Grail - human-level intelligence.

Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predicting outcomes and even use sensors to see around physical and virtual corners. So why does Intelligence frequently get it so wrong? The answer is us. Humans design the algorithms that define the way that AI works and the processed information reflects an imperfect world.

A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives—and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes listeners inside the fierce competition to develop and implement this game-changing technology and dominate the future.

Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, and offers a road map for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. A pioneer in the field of education technology, Khan examines the ins and outs of these cutting-edge tools and how they will revolutionize the way we learn and teach.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

Known as artificial intelligence, experts warn that the technology comes with great benefits, but also with great warnings. What will we sacrifice for the benefits of this new world? Will we sacrifice our jobs and human relationships for robots? Will we allow machines to read our minds and sacrifice privacy for the benefit of crime reduction? Will we merge with machines and manipulate our genes and DNA to obtain longevity?

This book will teach you to: understand what AI and machine learning are, and learn about new developments like ChatGPT; discover strategies for engaging students more fully using AI; automate administrative tasks, grading and feedback, and assessments; use AI in innovative ways to promote higher-order thinking skills; and examine ethical considerations of AI, including the achievement gap, privacy concerns, and bias.

If artificial intelligence takes over decision-making what, then, is unique and irreplaceable about human intelligence? The Atomic Human is a journey of discovery to the core of what it is to be human, in search of the qualities that cannot be replaced by the machine. Neil Lawrence brings a timely, fresh perspective to this new era, recounting his personal journey to understand the riddle of intelligence. By contrasting our own intelligence with the capabilities of machine intelligence through history, The Atomic Human reveals the technical origins, capabilities, and limitations of AI systems.

In Tokyo, Angelica Navarro, a Filipina nurse who has been working in Japan for the last five years, is the caretaker for Sayoko Itou, an intensely private woman about to turn 100 years old. Angelica is a dedicated nurse, working night and day to keep her paperwork in order, obey the strict labor laws for foreign nationals, study for her ongoing proficiency exams, and most of all keep her demanding client happy.

Adam's muscular dystrophy has stolen his mobility, his friends, and in less than a year, it will take his life. Virtual reality games are Adam's only escape from his wheelchair. In his alternate world, he can defeat anyone. Running, jumping, scoring touchdowns: Adam is always the hero. Then, an artificial intelligence program hacks into Adam's game. Created by Adam's computer-genius father, Sigma has gone rogue, threatening to kill Adam - and the entire human race. Their one chance to stop Sigma is using the technology Adam's dad developed to digitally preserve the mind of his son.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

What is artificial intelligence (AI)? What can it do and how is it created? In this highly accessible guide to the subject, Richard Urwin explains how AI came about and how it has developed over the years through the construction of ever more sophisticated computer programs. Along the way, you will discover numerous intriguing examples of how scientists have progressed the development of AI, as well as finding out how research into brain function is continually influencing this dynamic field.

A new way of thinking that improves how we work, create and live, empowering listeners to outsmart AI—a tool that can never do what humans do.

If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

A team of dedicated tech executives delivers a business-focused approach based on a deep and engaging exploration of the models and data used in causal AI. The book’s discussions include both accessible and understandable technical detail and business context and concepts that frame causal AI in familiar business settings.