Asia Business

As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China’s male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China’s Communist Party, the so-called red aristocracy.

Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and Zen philosophy. Required reading for any martial artist, business person or student of strategy. Includes the one hour Zen inspired soundtrack The Mysterious Sound of Wind in the Bamboo. Performed on authentic Japanese instruments.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America.

Jeevan Vasagar, former Singapore correspondent for the Financial Times, masterfully takes us through the intricate history, present and future of this unique diamond-shaped island one degree north of the equator, where new and old have remained connected. Lion City is a personal, insightful and essential guide to the city and how its remarkable rise is shaping East Asia and the rest of the world.

"L'Art de la guerre" de Sun Tzu offre bien plus que des recommandations pour l'action. Il donne les clés qui permettent "d'édifier la configuration victorieuse". Il décrit un état d'esprit plus que des tactiques, et c'est probablement pour cela qu'il vieillit si bien et continue à connaître un franc succès en dépit de ses 2 500 ans. Domitille Germain, consultante et sinologue propose une lecture fine du célèbre livre de Sun Tzu.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.

Jim Thompson landed in Thailand at the end of World War II, a former American society dilettante who became an Asian legend as a spy and silk magnate with access to Thai worlds outsiders never saw. As the Cold War reached Thailand, America had a choice: Should it, as Thompson believed, help other nations build democracies from their traditional cultures or, as his ex-OSS friend Willis Bird argued, remake the world through deception and self-serving alliances? This book explores a key Cold War epidsode.

Vietnam - Culture Smart! outlines the history, culture, and traditions of the Vietnamese. It explains certain deep-seated attitudes, describes some of the social and cultural changes now underway, and gives practical advice on what to expect and how to behave in unfamiliar situations. It aims to help you discover for yourself the warmth and vast potential of this fascinating country and its delightful people. They are open and friendly, with senses of humor and irony, and are frankly curious about the outside world.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Exploring key episodes in that nation's long political, military, and cultural history, Clissold outlines five Chinese Rules, which anyone can deploy in on-the-ground situations with modern Chinese counterparts. These Chinese rules will enable foreigners not only to cooperate with China but also to compete with it on its own terms.

The history of the Yan family is inseparable from the history of China over the last century. One of the most influential businesswomen of China today, Lan Yan grew up in the company of the country's powerful elite, including Zhou Enlai, Deng Xiaoping, and other top leaders. In recounting her family history, Lan Yan brings to life a century of Chinese history from the last emperor to present day, including the Cultural Revolution which tore her childhood apart. The little girl who was crushed by the Cultural Revolution has become one of the most active businesswomen in her country.

In the classic tradition of Sun Tzu's The Art of War, here for the first time in English is the timeless wisdom of China's greatest emperor, Tang Taizong (AD 598-649), which will show anyone who leads or manages how to achieve unparalleled results and an enduring legacy.

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Are you a CEO, consultant, or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam, and Philippines' market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Thailand, Vietnam, and Philippines; an overview of their economy, business culture, potential opportunities, and an introduction to other relevant issues. Novice exporters, in particular, will find it a useful starting point.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Singapore, Malaysia and Indonesia's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Singapore, Malaysia and Indonesia; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point.

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Taiwan, Hong Kong and Macao's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Taiwan, Hong Kong and Macao; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point. Hong Kong is an international city with a population of almost seven million.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.