Aviation Business

Before COVID, both Qantas and its CEO Alan Joyce were flying high, the darlings of customers, staff and investors. After Covid hit, only money mattered—in particular, the company’s share price and extraordinary executive bonuses. Illegally redundant workers, unethical flight credits, abysmal customer service, antique aircraft: these became Qantas’ new brand. How did things go so badly wrong? For the first time, The Chairman’s Lounge tells the full story of how one company banked the nation’s loyalty and then cashed in on it.

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

Fliegen fasziniert und begeistert die Menschen seit Generationen. Vielleicht gehörst auch du zu denen, die schon immer von einem Job über den Wolken geträumt haben? Aber vielleicht hattest du bislang nicht den Mut, diesen Traum wahrwerden zu lassen? Dann ist dieses Buch für dich: Luftfahrtexperte und Flugpersonalausbilder Hans-Georg Rabacher gibt tiefe Einblicke in die Arbeit als Flugbegleitung, teilt Insiderwissen mit dir und verrät allerlei nützliche Tricks, die dich perfekt auf deine Karriere in der Luft vorbereiten. Also, worauf wartest du noch?

Final Destination: Disaster informs the public, for the very first time, of what actually precipitated the controversial sale of Eastern Airlines - at one time the second largest airline in the free world - to Frank Lorenzo's Texas Air Corporation, which led to its certain demise. This unbelievable story is written by an 18-year veteran Eastern pilot who was intimately involved in many aspects of the tumultuous events that culminated in the sale.

You've heard the hype. But does social media really work for complex, high-ticket, B2B aviation marketing? We have complicated products and services that can really benefit from being demonstrated online. And you have competitors who still think social media is for teenage girls to share eye makeup techniques and funny videos of their guinea pigs (it is, but it has grown significantly beyond that!).

"Aim High” is the first of a 4-part personal “success series” utilizing aviation scenarios, situations, and captivating pilot experiences to push and empower you to reach higher levels of personal and professional growth. Each chapter is designed to stimulate deep reflection and active engagement.