Beauty Industry

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances.

In typical Caulfield manner, it isn't enough to simply interview experts and read the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. In his quest to understand the relationship between celebrity and culture and our individual health choices, he follows celebrity Twitter feeds, scans gossip blogs, and forces himself to read every issue - cover to cover - of People magazine, for an entire year.

Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.

Lead in lipstick? 1,4-Dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful they've kept themselves unregulated for decades. Not Just a Pretty Face chronicles the quest that led a group of health and environmental activists to the world's largest cosmetics companies to ask some tough questions....