Behavior Business

There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.

Do you wish to know the secrets to influence people’s thoughts, feelings, and behavior? Do you wish that you could easily win over friends and leverage your relationships to get what you want? The solution to these problems is to learn the insidious persuasion techniques that are used by some of the most successful people in the world. Psychology of Persuasion is full of tricks and techniques that will have an immediate and tangible impact on your ability to influence people.

The rock star of public speaking. Vusi Thembekwayo has been called many things. Join him in his inspiring journey from the township to the top echelons of South African business, to becoming one of youngest directors of a listed company and CEO of a boutique investment firm. As a Dragons' Den judge and a sought-after public speaker across the globe, Vusi doesn't just talk business - he lives it. Now you can learn the secret of his success and how to shape your own destiny.

When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.

With so many forces of change buffeting the business world today, a scary state of flux has replaced any sense of certainty, stability, and familiarity, delivering a wake-up call to make crucial changes happen, make them happen quickly, and make them stick. Traditional approaches to change management fall into one of two categories, but neither of these models offer a full picture to what really happens in an organization. Siobhan McHale offers a third option: organizations are complex ecosystems that require a Hive Mind or Group Intelligence (GQ) to bring about meaningful and lasting change.

“Everyone wants everyone else to change.” That is the fundamental reason why most organizational transformations fail. Leaders want their people to exhibit behaviors that they don’t exhibit themselves. Team members feel powerless to make significant change just because of where they are situated on the organization chart. Improvement Starts with I provides you with a framework to change this through a simple plan that, when followed, will deliver outstanding engagement, improvement, and results, helping you avoid the potholes into which countless companies have fallen.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best. “A lack of trust is your biggest expense", says Wall Street Journal best-selling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Horsager introduces listeners to his eight pillars of trust through the journey of a senior leader who thought success was certain.

Carol Fleming wants to show you that small talk is not as “small” as you might think. It’s the foundation of every relationship, professional and personal. It is the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something we all do every day with people we know. It’s just the one little bit about strangers that throws some people off. Graceful social conversation can be learned, even by those requiring the smallest of baby steps.

Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking. Whether it’s a merger or re-org or a new office layout, change has become the ultimate easy button for leaders, who pursue it with abandon, unleashing a torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.

Veteran DEI leader Mita Mallick debunks thirteen myths that hold us back from transforming our workplaces. She delivers powerful storytelling combined with practical and hands-on ways for us to be more inclusive leaders. She teaches us that when we show up as more inclusive leaders, we have the power to change our organizations, ultimately creating a ripple effect across our ecosystem.

The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.

This practical, actionable guide to success at the executive level helps readers understand what they need to pick up and let go of to achieve the results that are expected at the next level. Along with simple and immediately applicable tools and frameworks he's road-tested with thousands of coaching clients, Eblin offers clear, practical advice reinforced by interviews and case studies from executives who know what it takes to succeed.

What if you knew the science behind the magic - a science so predictive and powerful that you could transform your organization? What if you could use cutting-edge psychology to unlock people's innate desires to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Belonging brings out the best in everyone. Whether you’re a parent, teacher, community organizer, or leader of any sort, your group is unlikely to thrive if the individuals don’t feel welcomed, included, and valued for who they are. The good news is that you can use design to create feelings of inclusion in your organization: rituals that bring people together, spaces that promote calm, roles that create a sense of responsibility, systems that make people feel respected, and more.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

If you have ever felt unsure or uncomfortable when facing a social dilemma, John Bridges answers these questions and more in his classic handbook for men. The rules were simpler in bygone days, but technological changes have caused seismic shifts to the cultural landscape of 21st century. Do the rules of common courtesy still apply?

For every professional woman who wants to get ahead, but feels she is at an impasse, Nice Girls Don't Get the Corner Office comes to the rescue. In this program, Dr. Frankel, reveals the 101 self-sabotaging behaviors women learn as girls, behaviors and habits that are now holding them back in the workplace, such as couching statements as questions, tilting one's head when they speak, waiting to be noticed, and pinching company pennies.