Behavior Business

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

In the groundbreaking new book Accelerate (XLR8), leadership, change-management expert, and best-selling author John Kotter provides a fascinating answer - and a powerful new framework for competing and winning in a world of constant turbulence and disruption. Accelerate (XLR8) vividly illustrates the five core principles underlying the new network system, the eight accelerators that drive it, and how leaders must create urgency in others through role modeling.

Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. In this book, McKinsey & Company consultants Joanna Barsh and Susie Cranston establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.

How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it?

As leaders, how we are is as important as what we do. This new edition of a leadership classic shows how to master the inner and outer work needed to build relationships that unleash the transformational creative potential in everyone. Top-down, one-dimensional leadership models are hopelessly outmoded in today’s rapidly changing world. And they waste the leadership ability present throughout an organization, not just at the top.

With this indispensable guide, you'll cultivate a values-driven approach to building a culture of sustained authentic inclusion where everyone can thrive; learn how to improve the interview process to avoid missing game-changing talent; develop a hybrid office protocol that works for everyone and a support infrastructure that aligns with universal design principles; uncover and eliminate the destructive influence of unconscious cognitive biases; understand unique problem-solving abilities such as lateral thinking, visual-spatial thinking, multisensory thinking, and much more.

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.

How would you like to be calmer, less distracted, more productive, and more content at your job? You might think it would take more hours in the day, a better boss, more support, less interference, a shorter commute - and the list goes on. Most of the things we think would help are either not in our control or simply not realistic. But there is one thing we can do to achieve the qualities we seek, and it can be done invisibly and often: meditation.

Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.

Découvrez des informations précieuses sur l'importance de la gestion des personnes dans le contexte des entreprises avec "Ressources humaines : Développer les Talents et Dynamiser les Organisations". Ce livre complet et pratique offre une approche directe et accessible, abordant les fondamentaux et les sujets clés de la gestion des personnes.

Real connections within teams can create a culture shift for an entire company. Leading Below the Surface illustrates this vision, taking a radical stance against the "surface-ness" of corporate culture and exploring how highly rewarded behaviors are actually destroying organizations, blocking us all from creating truly diverse, equitable, and inclusive cultures of belonging.

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

In an increasingly crowded economic landscape, purpose gives you a powerful competitive advantage. But it does more than that. Finding and communicating an inspiring purpose will revitalize the entire organization, top to bottom. Purpose makes business more rewarding in every sense.

Corporate culture is ground zero for your organization. If left to chance, corporate culture will fall to the lowest common denominator or the loudest voice, resulting in inconsistency at best and volatility at worst. Scaling your company means scaling your culture first. You need a clear playbook with actionable steps to foster alignment and a results-driven team of passionate stakeholders. In Scaling Culture, Ron Lovett provides you with the key components you need to create a successful organization that lasts.

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

The authors discuss the current research on unconscious bias and insider-outsider dynamics and focus on how to translate that current research into best practice for leaders. SET for Inclusion follows the stories of three diverse characters in a large modern organization - a top executive, a middle manager, and an individual contributor. Each of these characters is working to make inclusiveness real, to provide tangible benefits for them as individuals and for the organization.

From the pioneers of the management strategy that's transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum.

Amplifying Indigenous Voices in Business is for organizations and allies who would like to make a positive difference by learning how to amplify Indigenous voices, Indigenize businesses, and support Indigenous entrepreneurship, all in the bigger spirit of reconciliation.

Are you ready to master the art of office politics without sacrificing your values? How to Win at Office Politics Without Killing Someone by Alex Baker is your ultimate guide to thriving in the corporate world with grace and strategy.