Behavior Business

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

A must-listen for service professionals of every level, this essential book takes the proven Lean principles of the best-selling Toyota Way series and applies them directly to the industries where quality of service is crucial for success. Jeff Liker and Karyn Ross show you how to develop Lean practices throughout your organization using the famous 4P model. Whether you are an executive, manager, consultant, or frontline worker who deals with customers every day, you'll learn how take advantage of all Lean has to offer.

Real connections within teams can create a culture shift for an entire company. Leading Below the Surface illustrates this vision, taking a radical stance against the "surface-ness" of corporate culture and exploring how highly rewarded behaviors are actually destroying organizations, blocking us all from creating truly diverse, equitable, and inclusive cultures of belonging.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

Two-time New York Times best-selling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset - their people. Change the Culture, Change the Game joins their classic book The Oz Principle and their recent best seller How Did That Happen? to complete the most comprehensive series ever written on workplace accountability.

Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.

In this explosive expose of the drug companies and how they are ripping us off, Marcia Angell, M.D., a doctor, medical journalist, and a former editor of the respected New England Journal of Medicine, reveals the many ways in which the pharmaceutical industry has moved away from its original purpose of finding and producing useful new drugs.

What really drives workplace equity and inclusion - beyond strategies and systems? The truth is, all historically excluded persons who have broken through to greater levels of professional belonging and achievement have succeeded not by policy and systems change alone, but because of leaders who chose to remove barriers, open doors, and guide them toward their goals. The bottom line? Someone made a way for them. Using case studies, data, and candid storytelling, Tara Jaye Frank outlines how leaders with power and position can clear the path to workplace equity.

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?

If you’re like most managers and things keep you up at night, now you can turn to an audiobook that’s designed especially for you! The moral here is this: Managers need to leave their castles and find out what’s actually going on in their kingdoms.

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.

Dream, Believe, Dare, Do. Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

In The 4 Day Week, entrepreneur and business innovator Andrew Barnes makes the case for the four-day week as the answer to many of the ills of the 21st-century global economy. Barnes conducted an experiment in his own business, the New Zealand trust company Perpetual Guardian, and asked his staff to design a four-day week that would permit them to meet their existing productivity requirements on the same salary but with a 20 percent cut in work hours. The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning.

Ranging from general conflict to psychological violence, workplace bullying has become an epidemic at many offices. The Workplace Bullying Institute reports that workplace bullying affects approximately 80 million workers. And with the Great Resignation upon us, we're seeing that a toxic culture or manager is one of the top reasons employees leave a company. In Walk Away to Win, Megan Carle draws on her own experience as a target of workplace bullying—paired with the latest research in the field—to reveal how unhealthy workplace cultures enable this insidious behavior.

High achievers definitely approach their workday differently. This book gives access to the secrets and strategies they've found for making things work. Time Wise goes deeper and unveils some of the more counterintuitive but effective methods that boost your productivity. Some of the high achievers featured, along with their personal strategies, include Adam Alter setting systems instead of goals, Rita McGrath who consults her own personal board of directors, Jake Knapp who focuses on the one important thing of the day and Oliver Burkeman's approach to beating the to-do list.

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

This comprehensive road map for optimal leadership features: breakthrough research that connects increased leadership effectiveness with enhanced business performance; the first fully integrated Universal Model of Leadership; the five stages in the evolution of leadership - Egocentric, Reactive, Creative, Integral, and Unitive - along with the organizational structures and cultures that develop at each of these stages; six leadership practices for evolving your leadership capability at a faster pace; a map of your optimal path to greater leadership effectiveness; and more!

What will your 100-year life look like? Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse.

Without creativity, there is no business. At the core of Cirque du Soleil’s lavish, multi-million-dollar productions is Vice Chairman Daniel Lamarre, who has mastered the ability to bring business and creativity together across multiple languages and cultures in a way that has never been seen before. The secrets he shares in Balancing Acts are rooted in tremendous faith in your own creative skills, even if you are convinced you have none, and those of the sharpest minds within your organization.