Behavior Change Training

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.

More than 90 percent of dog owners consider their pets to be members of their family. But often, despite our best intentions, we are letting our dogs down by not giving them the guidance and direction they need. Unwanted behavior is the number-one reason dogs are relinquished to shelters and rescue groups. The key to training dogs effectively is first to understand why our dogs do what they do. And no one can address this more authoritatively than the diplomates of the American College of Veterinary Behaviorists.