Behavior Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

We all travel along various rivers in life, which means at any moment we can find ourselves navigating their uncertainty—whether a global pandemic, a new boss, a shift in employment, business restructuring, a new role on a team, the birth of a child, divorce, or responding to a setback on a project or personal goal. Change is going to happen. It's a fact of life. Understanding your reactions and making good choices could make the difference between capitalizing on an opportunity or resisting and missing an important chance.

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

How to Be Human in a Technical World is a powerful account for the technically minded who want to change their behavior and their lives, but don’t know where to start. The first step, asserts author Karine Leblanc, is to increase their emotional intelligence and learn her recipe for success with the Six Magic Skills. Full of real-life stories, research, practical tools, and action steps, this book is the solution to every analytically minded left-brain thinker who desires more from their career, their relationships, and their life.

Often, we know what we should be doing to improve our health, increase wellbeing and get the most from ourselves and life but we also know that maintaining new habits is hard. On the one hand, change is hard work, but on the other hand, we know life would be so much better if we did make positive changes. This book is therefore layered throughout with psychological information, techniques and activities which are known to help create positive behaviour change. This book is a must have for anyone wanting more control of themselves and to steer their life towards a more fulfilling and contented future.

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail?

DEI is an eight-billion-dollar industry that is not yet accessing its full potential through real solutions and results. However, through a powerful formula of policies and practices that motivate employees to be more socially and self-aware, The Inclusive Organization is a revolutionary yet practical resource for individuals at any stage of their career. Jenkins discusses human behavior, workplace psychology, and shares her DEI-tested framework for success.

Culture change expert and diversity speaker Michelle Silverthorn explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

As a workplace strategist and business coach, Erica Keswin has spent over 20 years working with top business leaders and executives to build successful organizations that honor relationships. Featuring case studies from top brands such as, Lyft, Starbucks, Mogul, and SoulCycle, to name a few, Bring Your Human to Work distills the key practices of the most human companies into applicable advice that any business leader can use to build a “human workplace”.

Change-Friendly Leadership: How to Transform Good Intentions into Great Performance is a simple affirmation that successful organizational change involves - requires, in fact - the active, willful participation of the people affected by the change. In the change approach prescribed here, the friendly factor is not just a play on words; it is the very foundation for effectively engaging people's heads, hearts, and hopes.

This audiobook provides compelling reasons why attention to gender diversity and inclusion (GDI) is critical at this particular time in our global economy. It clearly maps out the value proposition of GDI and takes the guess work out of how to take action right now. The stakes are high - both in terms of the bottom line and for our society - you need to know why. It will guide you on how to be the change, make the change-and leverage the change...into dollars. This is your opportunity to be the one to make a difference as an individual and as an organization. Lead the change!

Foundations is an eight-week goal-setting, accountability, and motivational program tailored to your individual needs, and it will give you the strength to accomplish anything you set your mind to. You have the power to take control of your life and accept no less than you deserve. Foundations will give you the tools to make your life anything and everything that you want it to be.

Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices", and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.

Transform your habits and unlock the science behind personal growth with our book, "Peak Performance." This isn't just a guide; it's your passport to a life of continuous improvement and excellence. Why Choose "Peak Performance"? Scientific Insights: Explore the cutting-edge science behind habits and behavioral change, grounded in psychology and neuroscience.

In 7 Vital Parenting Skills for Improving Child Behavior and Positive Discipline, best-selling parenting advice author Frank Dixon offers caring parents proven and straightforward positive discipline methods that any mom or dad can use to overcome negative child behavior issues with the power of positive reinforcement, good family communication, and clear parental expectations.

Why Elephants Cry is a fascinating frolic through the literature and evidence surrounding the use of unusual behavior of animals to measure and predict the environment. The role of animals, from the smallest ant to the biggest elephant, as predictors of environmental changes is framed around the climate crisis, which highlights the increasingly important part that animals will have to play in the future. Renowned biologist Professor John T. Hancock collects anecdotal stories and myths along with scientific evidence, demonstrating that observation of animals can be of tangible use.

Change is difficult but essential - Esther Derby offers seven guidelines for change by attraction, an approach that draws people into the process so that instead of resisting change, they embrace it. Even if you don’t have change management in your job description, your job involves change. Change is a given as modern organizations respond to market and technology advances, make improvements, and evolve practices...Esther Derby offers change by attraction, an approach that is adaptive and responsive and engages people in learning, evolving, and owning the new way.