Behavior Strategies

The Making of a Communicative Leader investigates the effectiveness of communication in a leadership setting and environment. Do you have that itching urge to be the alpha of a pack? Well, to be an alpha you must be daring enough to take out the current alpha of the pack. This requires enough strategy and motivation to push you past your comfort zone. Moreover, there is not a strategy more superior in handling any form of life pursuit than the stealth mode strategy.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

Organizational cultures are as broad and diverse as the people who build them. However, certain aspects of corporate culture are essential for any business offering a product or service for sale. A service culture is one of them. The Service Culture Playbook challenges all owners and managers within any service industry and all instructors within schools of hospitality management to take a cold-blooded, honest look at your service standards and practices and make course corrections as needed so you can play to win!