Behavioral Design
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Version intégrale
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Au global
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Performance
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Histoire
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Auteur(s): Morten Münster
- Narrateur(s): David Bateson
- Durée: 9 h et 27 min
- Version intégrale
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Au global
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Performance
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Histoire
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrateur(s): David Bateson
- Durée: 9 h et 27 min
- Date de publication: 2019-06-18
- Langue: Anglais
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Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same...
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Prix courant: 25,93$ ou 1 crédit
Prix réduit: 25,93$ ou 1 crédit
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Make Money, Think Rich
- How to Use Behavioral Finance Principles to Become Rich
- Auteur(s): Dale Buckner
- Narrateur(s): Gary Tredwell
- Durée: 4 h et 24 min
- Version intégrale
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Au global
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Performance
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Histoire
This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed. Fear and greed are human emotions that are as old as history, even prehistory. The bible also cites fear, greed, envy, and desire as destructive influences, so this has been going on for a long time.
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Make Money, Think Rich
- How to Use Behavioral Finance Principles to Become Rich
- Narrateur(s): Gary Tredwell
- Durée: 4 h et 24 min
- Date de publication: 2023-03-10
- Langue: Anglais
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This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Shikake
- The Japanese Art of Shaping Behavior Through Design
- Auteur(s): Naohiro Matsumura
- Narrateur(s): David Shih
- Durée: 2 h et 15 min
- Version intégrale
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Au global
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Performance
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Histoire
We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.
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Shikake
- The Japanese Art of Shaping Behavior Through Design
- Narrateur(s): David Shih
- Durée: 2 h et 15 min
- Date de publication: 2021-03-16
- Langue: Anglais
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We find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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