Behavioral Finance

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

行为经济学堪称真正的“经世之学”，它与我们的现实生活息息相通。投资、理财、购物，甚至人生规划、政策制定都要用到它……行為經濟學堪稱真正的「經世之學」，它與我們的現實生活息息相通。投資、理財、購物，甚至人生規劃、政策制定都要用到它……

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.