Behavioral Marketing

Liste de produits
    • How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
    • Auteur(s): Kindra Hall
    • Narrateur(s): Kindra Hall
    • Durée: 7 h et 15 min
    • Date de publication: 2019-09-24
    • Langue: Anglais
    • 4.5 out of 5 stars 136 évaluations
    • Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • Auteur(s): Melina Palmer
    • Narrateur(s): Rachel Perry
    • Durée: 8 h et 12 min
    • Date de publication: 2021-05-11
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Making of Behavioral Economics
    • Auteur(s): Richard H. Thaler
    • Narrateur(s): L. J. Ganser
    • Durée: 13 h et 35 min
    • Date de publication: 2015-05-18
    • Langue: Anglais
    • 4.5 out of 5 stars 167 évaluations
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Prix courant: 33,53$ ou 1 crédit

    Prix réduit: 33,53$ ou 1 crédit

    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How to Use Behavioural Design to Create Change in the Real World
    • Auteur(s): Morten Münster
    • Narrateur(s): David Bateson
    • Durée: 9 h et 27 min
    • Date de publication: 2019-06-18
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same...

    Prix courant: 25,93$ ou 1 crédit

    Prix réduit: 25,93$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Lessons in Looks and Culture from the K-Beauty Capital
    • Auteur(s): Elise Hu
    • Narrateur(s): Elise Hu
    • Durée: 8 h et 21 min
    • Date de publication: 2023-05-23
    • Langue: Anglais
    • 5 out of 5 stars 6 évaluations
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Prix courant: 23,99$ ou 1 crédit

    Prix réduit: 23,99$ ou 1 crédit

    • How Communities Can Supercharge Your Business, Brand, and Teams
    • Auteur(s): Jono Bacon, Peter H. Diamandis
    • Narrateur(s): Jono Bacon
    • Durée: 6 h et 25 min
    • Date de publication: 2019-11-12
    • Langue: Anglais
    • 3 out of 5 stars 2 évaluations
    • Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • How to Apply Behavioral Economics So Customers Buy
    • Auteur(s): Melina Palmer
    • Narrateur(s): Kate Coventry
    • Durée: 7 h et 51 min
    • Date de publication: 2024-03-19
    • Langue: Anglais
    • Pas de évaluations
    • Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Science of Barrier-Busting Sales
    • Auteur(s): Suzanne C. Dudley, Trelitha R. Bryant
    • Narrateur(s): Suzanne C. Dudley
    • Durée: 6 h et 33 min
    • Date de publication: 2020-04-07
    • Langue: Anglais
    • Pas de évaluations
    • For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • Auteur(s): Shane O'Mara
    • Narrateur(s): Mike Cooper
    • Durée: 6 h et 51 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • Pas de évaluations
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Prix courant: 17,12$ ou 1 crédit

    Prix réduit: 17,12$ ou 1 crédit

    • Psychology, Neuroscience, and the Human Side of Economics
    • Auteur(s): David Orrell
    • Narrateur(s): Al Kessel
    • Durée: 5 h et 45 min
    • Date de publication: 2021-06-29
    • Langue: Anglais
    • 2.5 out of 5 stars 2 évaluations
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Prix courant: 39,18$ ou 1 crédit

    Prix réduit: 39,18$ ou 1 crédit

    • Transforming What People Do, Not Buy, to Gain Market Advantage
    • Auteur(s): Allen P. Adamson
    • Narrateur(s): Alan Carlson
    • Durée: 7 h et 18 min
    • Date de publication: 2023-06-27
    • Langue: Anglais
    • Pas de évaluations
    • Reimagine your brand, company, or idea through the lens of consumer experience....

    Prix courant: 28,27$ ou 1 crédit

    Prix réduit: 28,27$ ou 1 crédit

    • Behavioral Economics for Marketers
    • Auteur(s): Rebecca L. Sullivan
    • Narrateur(s): Rebecca L. Sullivan
    • Durée: 10 h et 1 min
    • Date de publication: 2023-06-14
    • Langue: Anglais
    • Pas de évaluations
    • Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
    • Auteur(s): Christian Shaffer, Robert Gandley
    • Narrateur(s): Kevin Kollins
    • Durée: 29 min
    • Date de publication: 2017-06-29
    • Langue: Anglais
    • 1 out of 5 stars 1 évaluation
    • Imagine if you knew the full contact information for every person who was in-market and actively pursuing a purchase of what you sell....

    Prix courant: 5,31$ ou 1 crédit

    Prix réduit: 5,31$ ou 1 crédit

    • How Behavioral Economics Can Improve Your Business
    • Auteur(s): Kay-Yut Chen, Marina Krakovsky
    • Narrateur(s): Don Hagen
    • Durée: 9 h et 15 min
    • Date de publication: 2010-11-30
    • Langue: Anglais
    • Pas de évaluations
    • Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

  • Prix courant: 4,95$ ou 1 crédit

    Prix réduit: 4,95$ ou 1 crédit