Behavioral Psychology

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works and learning to taking advantage of it.

Are you an easy target for manipulators? Have you noticed a common theme of those seeking to use you constantly seeking you out, no matter how much you really just want to live peacefully and without their darkness staining your happiness? If you are ready to rid yourself of the toxicity of the manipulators in your life once and for all, keep reading....

Psychologist Woo-kyoung Ahn devised a course at Yale called “Thinking” to help students examine the biases that cause so many problems in their daily lives. It quickly became one of the university’s most popular courses. Now, for the first time, Ahn presents key insights from her years of teaching and research in a book for everyone. She shows how “thinking problems” stand behind a wide range of challenges, from common, self-inflicted daily aggravations to our most pressing societal issues and inequities.

Throughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to listeners everywhere. As the corporate lifecycle touches virtually every aspect of business, this book is for anyone with skin in the corporate finance game—from managers to investors, from novices to seasoned pros. Aswath Damodaran’s The Corporate Life Cycle is the definitive guide to understanding businesses growth, behavior, and value.

Almost every person will suffer from issues relating to negative thinking patterns at some stage in their life, it's unavoidable. Whether it's facing phobias, obsessive-compulsive tendencies, or full-scale anxiety or depression. It's much more prevalent than you think. But most people aren't equipped with the right mental tools to identify the underlying reasons for their problems, or spot the triggers which set them off. This is where Cognitive Behavioral Therapy can help.

Gain in-depth insights on human behavior and the inner psychology behind why people do the things they do and learn how to analyze people through nonverbal and verbal cues and body language to speed read people in no time.

Many of us have a tendency to worry unnecessarily about our health. For some, the anxiety becomes severe and persistent. It is distressing for them and for everyone around them. In fact, health anxiety can be very successfully treated with cognitive behavioural therapy (CBT)—the approach taken in this self-help guide. Using a structured step-by-step approach, the authors explain how the problem develops, how to recognise what feeds it and how to develop effective methods of dealing with it.

Featuring a wealth of clinical examples, this audiobook facilitates implementation of Trauma-Focused Cognitive-Behavioral Therapy (TF-CBT) in a range of contexts. It demonstrates how assessment strategies and treatment components can be tailored to optimally serve clients' needs while maintaining overall fidelity to the TF-CBT model. Coverage includes ways to overcome barriers to implementation in residential settings, foster placements, and low-resource countries.

DBT Workbook for Adults is your guide to breaking free. Designed specifically for adults grappling with anxiety, depression, PTSD, and the emotional intensity of BPD, this workbook offers a compassionate, easy-to-understand approach to using Dialectical Behavior Therapy (DBT). Transform your experience from just surviving to truly thriving in only 8 weeks!

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

How would your life be different if you could talk to anyone? Imagine being able to confidently approach strangers and instantly be able to engage in an interesting conversation. No matter how socially awkward you feel or how nervous you get speaking in public, you can develop the skills you need to talk with anyone. It’s easier than you think. Addison Bell’s breakthrough audiobook, How to Talk to Anyone will teach you step-by-step how to improve your social skills, communicate effectively, and develop instant rapport with anyone - while reducing your social anxiety.

Sufferers with any type of body image or anxiety conditions will identify with Chloe’s suffering and the daily struggles she faces. Dr. Callaghan and Dr. O’Connor’s wisdom, expertise, and compassionate approach have enabled Chloe to move on significantly with her life. Their approach is captured perfectly as they provide valuable insight into why and how Chloe struggled with her condition and what needs to be done to ensure her path to recovery and beyond.

You probably have been struggling with persuasion. You never seem to be successful in getting others to take your position on issues. This book comes to your aide to help you acquire the competence of understanding what works in the minds of people to make them either resist or adapt to the message you directly to them. It does not just focus on telling you what to do in order to be persuasive; instead, it goes deeper to anchor the strategies on sound psychological principles.

Poor sleep is one of the most common health problems and can leave you feeling exhausted, stressed and run-down. While prescribed medications and over-the-counter remedies rarely offer lasting benefits, cognitive behavioural therapy can help enormously and is the treatment of choice for insomnia.

Acceptance and commitment therapy (ACT) offers a proven effective model rooted in cutting edge research for guiding the use of exposure therapy—one of the most effective treatments for anxiety-related disorders. This comprehensive book provides easy-to-implement guidance in utilizing ACT-informed exposure while remaining grounded in theory, so you can help your clients approach what they're afraid of in order to live their best lives.

Do you avoid social situations? Do you dread public speaking? Would you rather stay in a job you hate than go through the interview process? If so, you may have social anxiety—and you aren't alone. People who struggle with social anxiety have an overwhelming fear of social situations. And as a result, could end up missing out on life's opportunities. If you're tired of social anxiety holding you back, this book can help. In CBT for Social Anxiety, you'll learn how to conquer your fears using research-proven skills from one of the world's leading CBT experts.

Throughout her years as a licensed clinical psychologist, Mary E. Anderson, PhD—known affectionately as “Dr. A” by her clients—has noticed a pattern: Talented, productive, and often brilliant patients—from business executives to lawyers to grad students—constantly arrive on her couch, drop their flawless facades, and describe feelings of self-doubt, burnout, and worry.

Misinformation is one of the twenty-first century's greatest challenges, a peril to democracy, peace, science, and public health. Yet we lack a clear understanding of what makes misinformation so potent and why it can spread so rapidly. In Falsehoods Fly, a leading cognitive scientist and philosopher offers a new framework for recognizing and countering misleading claims by exploring the ways that information works-and breaks down.

Avez-vous déjà vu votre confiance brisée par quelqu'un en qui vous aviez une grande estime ? Peu importe qu'il s'agisse d'un parent, d'un ami ou d'un collègue, nous avons toujours besoin de savoir si nous pouvons vraiment compter sur une personne qui nous est très proche, car au moment où nous en avons besoin, elle peut ne pas mériter la confiance que nous lui avons accordée. Peut-on vraiment réussir une telle chose ? La réponse est oui, les méthodes les plus efficaces pour décrypter le langage corporel de notre interlocuteur se trouvent dans ce texte !