Behavioral Science Marketing

Liste de produits
    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • Auteur(s): Melina Palmer
    • Narrateur(s): Rachel Perry
    • Durée: 8 h et 12 min
    • Date de publication: 2021-05-11
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 4 out of 5 stars 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Prix courant: 25,20$ ou 1 crédit

    Prix réduit: 25,20$ ou 1 crédit

    • The Science of Barrier-Busting Sales
    • Auteur(s): Suzanne C. Dudley, Trelitha R. Bryant
    • Narrateur(s): Suzanne C. Dudley
    • Durée: 6 h et 33 min
    • Date de publication: 2020-04-07
    • Langue: Anglais
    • Pas de évaluations
    • For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • Auteur(s): Shane O'Mara
    • Narrateur(s): Mike Cooper
    • Durée: 6 h et 51 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • Pas de évaluations
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Prix courant: 17,12$ ou 1 crédit

    Prix réduit: 17,12$ ou 1 crédit

    • Psychology, Neuroscience, and the Human Side of Economics
    • Auteur(s): David Orrell
    • Narrateur(s): Al Kessel
    • Durée: 5 h et 45 min
    • Date de publication: 2021-06-29
    • Langue: Anglais
    • 2.5 out of 5 stars 2 évaluations
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Prix courant: 39,18$ ou 1 crédit

    Prix réduit: 39,18$ ou 1 crédit

    • Behavioral Economics for Marketers
    • Auteur(s): Rebecca L. Sullivan
    • Narrateur(s): Rebecca L. Sullivan
    • Durée: 10 h et 1 min
    • Date de publication: 2023-06-14
    • Langue: Anglais
    • Pas de évaluations
    • Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

  • Prix courant: 4,95$ ou 1 crédit

    Prix réduit: 4,95$ ou 1 crédit