Behavioral Science

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

Profiler Roy Hazelwood is one of the world's leading experts on the strangest and most dangerous of all aberrant offenders - the sexual criminal. In Dark Dreams he reveals the twisted motive and thinking that go into the most reprehensible crimes. He also catalogs the innovative and remarkably effective techniques that allow law enforcement agents to construct psychological profiles of the offenders who commit these crimes.

Cognitive behavior therapy, which has been adapted to treat so many problems, has also brought data-driven and data-yielding treatment to insomnia. Focusing on this evidence-based modality, cognitive behavioral treatment of insomnia (CBT-I) is a much-needed treatment manual that provides clinicians with the whys and hows of this approach in concise and practical terms. 

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Why do successful people get things done at the last minute? Why does poverty persist? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mindset produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

This audiobook will reveal the most powerful Cognitive Behavioral Therapy techniques. They’re the same techniques applied by expensive psychotherapists around the world. Save yourself thousands of dollars when you learn to perform these useful techniques from the comfort of your home. Even if you don’t have any prior experience, you can still benefit from this book. Some of the techniques only take seconds to learn and can change your life forever. You can influence your own mind and feelings. You can master your emotions. 

To fully live your life, you have to take the right measures to break the chains of fear, depression, anxiety, and a host of other factors that tie you down and prevent you from moving forward. In this audiobook, we will highlight and thoroughly discuss the leading causes of these problems and teach you how to tackle them effectively.

With the help of this book, you will learn the latest techniques of body language, behavioral science, and facial profiling. You will do better than most of your friends in analyzing people, and get your personal benefits out of it in no time. If you want to learn the skill of analyzing people, then this book is for you.

This audiobook has been put together in order to unveil two of the most successful ways of treating mental illnesses and different conditions. These treatments - known as cognitive behavioral therapy and dialectical behavior therapy - have become a hit around the world because of how many people they've helped. 

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates.

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Originally developed for the treatment of depression, Cognitive Behavioral Therapy has quickly become one of the most well-known and most effective treatments for all mental health conditions who are caused by cognitive distortions. In 2014, Zhipei Zhu and colleagues from the Shanghai Mental Health Center found evidence that Cognitive Behavioral Therapy has major benefits not only for the treatment of general depression, but also for general anxiety disorder.

Do you feel that you’re lacking the necessary inner strength to persevere or take action? Do you have certain habits that you like to change, but your lack of inner strength prevents you from doing so? If your answer to both questions is yes, then you’re not alone. There are numerous people who have the same problem as you. Fortunately, your willingness to cultivate both willpower and self-discipline can significantly help you. Both self-discipline and willpower, along with your high level of confidence and motivation, are crucial in your attempt to attain success. 

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state.