Behavioral Science

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

To fully live your life, you have to take the right measures to break the chains of fear, depression, anxiety, and a host of other factors that tie you down and prevent you from moving forward. In this audiobook, we will highlight and thoroughly discuss the leading causes of these problems and teach you how to tackle them effectively.

Do you have the courage to remove anxiety from your life? Use these proven steps and strategies to rid yourself of the heart-pounding agony of anxiety forever so you can enjoy life more freely!

Are you perplexed or curious by human behavior? Do you wish you could figure out what makes people tick? Are you sick and tired of assuming that someone is an amazing friend, only to have them betray you so deeply you can't get over the pain? Do you wish there was an easy way to discover who's genuine and who isn't? Well, you're in for a treat! 

In the gloomy recesses of consciousness, ideas echo and feelings swirl, this is the domain of Dark Psychology, an underappreciated subfield of psychology. Because of the associated taboos, people avoid talking about this subject. In addition to illuminating the forces, "Dark Psychology 1.0" will teach you how to harness or fight against their power.

If you’ve always wanted to stop intrusive thoughts but don't have an effective method for doing so, then pay attention...Do you finally want to say goodbye to negative thought patterns and discover something which works for you? If so, then you’ve come to the right place. In this audiobook, you are going to discover how you can use CBT to condition your thoughts and actions to support you in improving your emotional experiences in life. From start to finish, you will be walked through the step-by-step process of overcoming your mental illness once and for all using CBT. 

Do you feel that you’re lacking the necessary inner strength to persevere or take action? Do you have certain habits that you like to change, but your lack of inner strength prevents you from doing so? If your answer to both questions is yes, then you’re not alone. There are numerous people who have the same problem as you. Fortunately, your willingness to cultivate both willpower and self-discipline can significantly help you. Both self-discipline and willpower, along with your high level of confidence and motivation, are crucial in your attempt to attain success. 

While anger is natural to have, it’s also no surprise that anger and reactive behavior can be detrimental to success in many areas of life. And unfortunately, it’s too easy to get swept up in emotions with anger when you’re dealing with difficult situations or feel under pressure. When deep-seated anger goes unresolved, it will play out in your life negatively in multiple ways simply because you don’t even understand your own anger. Are you ready to have quick and simple strategies that have been proven to manage anger in the moment it tries to take control?

Our thoughts, emotions, and behaviors are all connected. When we get stuck in our thoughts, this can impact our feelings and emotions negatively. A downward spiral of anxiety, panic attacks, and depression can follow. Cognitive Behavioral Therapy for Anxiety offers proven strategies and techniques for anyone suffers with anxiety, panic attacks or compulsive disorders to break free by rewiring your brain.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

The idea of therapy can seem daunting to some, but cognitive behavioral therapy can help you overcome so much of what holds you back from living your life as you’d like. Cognitive Behavior Therapy is your guide to retraining your brain and mastering your emotions so that you can eliminate or learn to cope with anything from panic attacks to anger issues to anxiety and beyond. Using self-hypnosis as its base, this innovative and effective therapy can work wonders for you and have a huge impact on how you go about your daily life.

Off the beaten path, on unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a specific primal urge that has shaped the history of our species and continues to mold our behavior in ways we are just beginning to understand. In fact, the latest neuroscience suggests that exploration is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story. In this long-awaited follow-up, Alex Hutchinson dives headfirst into a fascinating and provocative new field of research.

No matter how busy or stressful your day, with ten-minute steps and quick exercises you can better understand your experiences and learn how to survive setbacks. The book covers everything from dealing with worry and anxiety and building your confidence, to creating healthy life habits and positive relationships. It includes questions to reflect on and things to try out in your everyday life. Using evidence-based approaches like CBT and mindfulness, 10 Minutes to Better Mental Health will help you to get the best out of life and become the person you want to be.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.