Brain Behavior

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.

Designed with you, children, and others like you in mind, this OCD treatment book and the tips and techniques within are designed to make your life simpler and to help you get over the most debilitating or life-altering facets of this disorder. There are exercises to help you face your fears, confront the stressors, and finally regain control of your life. If you feel like OCD has taken over your personality and you’re not sure where to turn, this OCD self-help book can help you lead a happier and healthier life.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Many think the future of work is about better technology. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie Byrne will convince you that the future of work is about being a better human. You will learn a little science about how human brains and behavior work, and you will learn a lot about how the workplace can be better.

Research shows that a leader's behavior is the most important predictor of a team's success. Leading with Your Upper Brain helps you understand why. It provides an innovative framework to shift your behavior in ways that help employees tap into their upper-brain resources that drive higher levels of performance.

We’re currently confronting a once-in-a-century opportunity to create a future of work that’s better for everyone. The corporate standard of extreme hours, sleep deprivation, and nonstop travel is dead. Tomorrow’s successful businesses will be hybrid, flexible, and—as glimpsed in The Brain-Friendly Workplace—optimized for peak performance.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

The Aristos Psychology Model expounded upon through the work of the late John G. Geier, and is a model based on the idea of moving towards our best selves through a psychology of responsibility. In this remarkable book, Steven Sisler uncovers the angry brain and the behavioral and emotional orientations of the dominant personality type. This book uncovers the profound dynamics of character, temperament, and typology as they relate specifically to the anger emotion and those who embody it.

Has your little one transformed into a rebellious adolescent? Are you baffled by moodiness and endless drama? Do verbal conflicts and problematic behaviors constantly disrupt your household? Co-founder of The Children’s Education Centre in England, coach, and mentor Bukky Ekine-Ogunlana has channeled her lifelong passion for youth into a mission of service. Now this mother and teacher is here to share her skills and experience in successful caregiving so you too can raise a happy, responsible woman.

With Manners Will Take You Where Brains and Money Won't, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and in life.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Anyone dealing with immune, learning, sensory-processing, mood, and/or behavioral disorders may have multiple sensitivities that result from highly sensitized brain circuitry. Gifted Intelligence explores the brain-based mechanisms that predispose us to mood, sensory-processing, learning, behavioral, and autoimmune disorders. In this audiobook you will learn why all of these so-called diseases and disorders can and should be treated as learning opportunities.

Are you holding yourself back from achieving your goals because of a lack of productivity? Do you feel you are capable of so much more but just don’t know how to get there? Are you disheartened or frustrated when watching others make it to the places they want, while you can’t seem to get organized, focused, or driven? If every day leaves you feeling exhausted and constantly in a rush with very little to show for your efforts at the end, there is a good chance that you are not being as productive as you could be.

Just as people are intimidated by psychology, they can be too intimidated to learn about the brain, too. But the way we explain both of these topics in Psychology Manipulation is like no other audiobook. Not only do we apply psychology and the brain to manipulation, but we do it in a way that anyone can understand. All of us could benefit from learning more about subjects like mind reading, psychological manipulation, and lie detection. Knowing the fundamentals of psychology will benefit you.