Brain Behavior

From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behaviors. When observed from the outside, these phenomena are often written off as being just “crazy,” but what if they were actually planned and logical?

Human behavior is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we tend to tilt our head to the right. Why is our behavior so lopsided and what does this teach us about our brains? How have humans always used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Many think the future of work is about better technology. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie Byrne will convince you that the future of work is about being a better human. You will learn a little science about how human brains and behavior work, and you will learn a lot about how the workplace can be better.

We’re currently confronting a once-in-a-century opportunity to create a future of work that’s better for everyone. The corporate standard of extreme hours, sleep deprivation, and nonstop travel is dead. Tomorrow’s successful businesses will be hybrid, flexible, and—as glimpsed in The Brain-Friendly Workplace—optimized for peak performance.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

With Manners Will Take You Where Brains and Money Won't, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and in life.

Designed with you, children, and others like you in mind, this OCD treatment book and the tips and techniques within are designed to make your life simpler and to help you get over the most debilitating or life-altering facets of this disorder. There are exercises to help you face your fears, confront the stressors, and finally regain control of your life. If you feel like OCD has taken over your personality and you’re not sure where to turn, this OCD self-help book can help you lead a happier and healthier life.

Research shows that a leader's behavior is the most important predictor of a team's success. Leading with Your Upper Brain helps you understand why. It provides an innovative framework to shift your behavior in ways that help employees tap into their upper-brain resources that drive higher levels of performance.

In 101 Tips for Developing Your Children, author Bukky Ekine-Ogunlana provides valuable tools to parents, which she learned in over a decade helping children and their parents and her own experience teaching her own 3 children about social issues and morals. It is vital to understand how your child’s brain development affects social skills and behavior in school and at home. The author offers proven methods to use your children’s whole brain to maximize the effect of positive parenting.

Has your little one transformed into a rebellious adolescent? Are you baffled by moodiness and endless drama? Do verbal conflicts and problematic behaviors constantly disrupt your household? Co-founder of The Children’s Education Centre in England, coach, and mentor Bukky Ekine-Ogunlana has channeled her lifelong passion for youth into a mission of service. Now this mother and teacher is here to share her skills and experience in successful caregiving so you too can raise a happy, responsible woman.

Has your little pal become the enemy? Are you battling to contain rebellion without crushing his spirit? Do his moodiness and antagonism constantly disrupt your household? As co-founder of The Children’s Education Centre in England, Bukky Ekine-Ogunlana’s passion for helping youth has guided her approach to teaching. Now this community leader shares how all moms and dads can steer their young men into well-adjusted, responsible adulthood.

The Aristos Psychology Model expounded upon through the work of the late John G. Geier, and is a model based on the idea of moving towards our best selves through a psychology of responsibility. In this remarkable book, Steven Sisler uncovers the angry brain and the behavioral and emotional orientations of the dominant personality type. This book uncovers the profound dynamics of character, temperament, and typology as they relate specifically to the anger emotion and those who embody it.

Anyone dealing with immune, learning, sensory-processing, mood, and/or behavioral disorders may have multiple sensitivities that result from highly sensitized brain circuitry. Gifted Intelligence explores the brain-based mechanisms that predispose us to mood, sensory-processing, learning, behavioral, and autoimmune disorders. In this audiobook you will learn why all of these so-called diseases and disorders can and should be treated as learning opportunities.

Transform your teaching experience and regain control of your classroom. DISCOVER HOW TO GUIDE AND CONTROL STUDENT BEHAVIOR IN JUST 5 EASY STEPS and start seeing results immediately!

Just as people are intimidated by psychology, they can be too intimidated to learn about the brain, too. But the way we explain both of these topics in Psychology Manipulation is like no other audiobook. Not only do we apply psychology and the brain to manipulation, but we do it in a way that anyone can understand. All of us could benefit from learning more about subjects like mind reading, psychological manipulation, and lie detection. Knowing the fundamentals of psychology will benefit you.