Brain Mind Behavior

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Our world teems with the unexpected: marsupial wolves, carnivorous plants, flocks of starlings, and many more surprising phenomena. In this audio course, you’ll explore the most fascinating of these natural wonders: consciousness. Have you ever watched a fiery sunset or heard a Mozart concerto? Human beings could soak up such sights and sounds in the same predictable ways computers or car engines do.

How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer? In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them according to the nature of the task at hand.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

How do some people get whatever they want from others? Is it a question of charisma or is there something underneath it? The ability to influence people's minds is one of the most powerful forces in the world and can be learned. This book will open your mind, showing you the truth hidden behind human relationships. Dark psychology is the proper study of human nature and their condition which refers to the intention of the people to prey on another person.