Brain Science

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.

How do brain impulses translate into a state of mind? This Q & A explores the science of the brain and gives an insight into feelings and abilities.

Are we "noble in reason"? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but a "kluge", a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind - think duct tape, not supercomputer - that sheds light on some of the most mysterious aspects of human nature.

A strong memory and healthy brain aren't as difficult to maintain as one might think; combining the latest neuroscience research with age-old wisdom about resilience, mindfulness, and stress reduction, Drs. Henry Emmons and David Alter show that vibrant aging is within reach.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

«¿Google nos vuelve estúpidos?» Nicholas Carr condensó así, en el título de un célebre artículo, uno de los debates más importantes de nuestro tiempo: mientras disfrutamos de las bondades de la Red, ¿estamos sacrificando nuestra capacidad para leer y pensar con profundidad? En este audiolibro, Carr desarrolla sus argumentos para crear el más revelador análisis de las consecuencias intelectuales y culturales de Internet publicado hasta la fecha.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Daniel Levitin follows up his acclaimed New York Times best-selling first book, This Is Your Brain on Music, with The World in Six Songs, an audacious look at how the brain evolved to play and listen to music in six fundamental forms and gave rise to human culture.

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

In 1848 Vermont, railroad foreman Phineas Gage sat above a hole, preparing to blast through some granite. A 13-pound iron rod fell from his hands into the hole, triggering the explosion and sending the rod straight through Phineas' head. Thirty minutes after this terrible accident, Phineas sat on the steps of a hotel, patiently waiting for the town doctor to arrive. He chatted with his amazed coworkers as if nothing had happened. But something terrible had happened.

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

Attention: This is a supplementary guide meant to enhance your experience of Steven Gundry's book The Longevity Paradox. It is not the original book nor is it intended to replace the original book. This book will help enhance your experience. It will give you deeper insight, fresher perspectives, and help you obtain ultimate comprehension. Perfect for a quick refresh on the main ideas of discussion.

Emperor Mollusk. Intergalactic Menace. Destroyer of Worlds. Conqueror of Other Worlds. Mad Genius. Ex-Warlord of Earth. Not bad for a guy without a spine. But what's a villain to do after he's done... everything. With no new ambitions, he's happy to pitch in and solve the energy crisis or repel aliens invaders should the need arise, but if he had his way, he'd prefer to be left alone to explore the boundaries of dangerous science. Just as a hobby, of course. Retirement isn't easy though.

The whole situation began when Duncan Dougal was hiding out in a dumpster (it’s a long and smelly story). Stuck in the garbage, he discovered proof that even though the kids drove off the alien named Broxholm the year before, there is still an alien-in-disguise working as one of their seventh-grade teachers! But which teacher is it? That’s the mystery Duncan must solve to protect the school - and himself.

The Mature Mind delivers good news for those in the second half of life, with an extraordinary account of cutting-edge neuroscience, groundbreaking psychology, fascinating vignettes from history and case studies, and practical advice for personal growth strategies. Gene Cohen, a renowned psychiatrist and gerontologist, draws from more than thirty years of research to show that surprising positive changes in our brains have the powerful potential to enhance, not diminish, our lives after fifty.