Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

2020 Audie Finalist As concise and enlightening as Seven Brief Lessons on Physics and Astrophysics for People in a Hurry, this mind-expanding dive into the mystery of consciousness is an illuminating meditation on the self, free will, and felt experience. What is consciousness? How does it...

In this revolutionary, comprehensive, and accessible guide on how the brain learns, discover how to study more efficiently and effectively, shrug away exam stress, and most of all, enjoy learning. When we study, we tend to focus on the tasks we can most easily control—such as highlighting and...

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Neuroscientist Marc Dingman gives you a crash course in how your brain works and explains the latest research on the brain functions that affect you on a daily basis. You'll also discover what happens when the brain doesn't work the way it should, causing problems such as insomnia, ADHD, depression, or addiction.

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals?

No listener curious about our "little gray cells" will want to pass up Harvard neuroscientist John E. Dowling's brief introduction to the brain. In this up-to-date revision of his 1998 book Creating Mind, Dowling conveys the essence and vitality of the field of neuroscience - examining the progress we've made in understanding how brains work, and shedding light on discoveries having to do with aging, mental illness, and brain health.

How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts - and the prescription to age well - in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

Today brain power is more important than ever. As technology gets faster and faster, our brains need to keep up. Luckily, the human brain has virtually infinite potential. You just need to tap into it. Brain Power, written by a master of the mental arts, will show you how to unleash the magnificent abilities that lie in your brain. You’ll learn exciting new techniques that will help you remember more, think more clearly and creatively, solve complex problems, read and study with speed and efficiency, and climb the ladder to success!

A brilliant new theory of the mind that upends our understanding of how the brain interacts with the world For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new...

New science reveals the groundbreaking potential of the vagus nerve to regulate your body’s vital systems and heal a wide variety of medical conditions without drugs The vagus nerve is fundamental to our health and vitality, coordinating critical functions from the precise heartbeat we need...

This audiobook covers different topics, including synesthesia, a neurological condition that makes you combine senses; hypnotherapy, a solution for different bad habits; and about neurology. This is a perfect guide book for those interested in knowing better about brain function.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

With a new wave of adult ADHD diagnoses sweeping the world, many are beginning to discover what it is that sets them apart, but few have learnt what it takes to thrive... What does ADHD tell us about how we think and act? Can it limit opportunities and connection? Does it offer cerebral...

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

Award-winning social psychologist Mary Murphy offers a groundbreaking reconsideration of individual and team success—showing how to create and sustain a growth mindset in any organization’s culture. Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual...

A neuroscientist and surgeon makes an argument for the existence of a spiritual human soul in this eye-opening book. Many scientists and doctors believe that there is no such thing as the soul. That there is no part of us that persists beyond death. We are not spiritual in any respect. We are...

What can music teach us about the brain? What can the brain teach us about music? And what can both teach us about ourselves? In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin (The World in Six Songs and The Organized Mind) explores the connection...

Shaken Brain offers expert advice and urgently needed answers. Elizabeth Sandel, MD, is a board-certified physician who has spent more than three decades treating patients with traumatic brain injuries, training clinicians, and conducting research. Here she explains the scientific evidence for what happens to the brain and body after a concussion. And she shares stories from a diverse group of patients, educating listeners on prevention, diagnosis, and treatment.