Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Shaken Brain offers expert advice and urgently needed answers. Elizabeth Sandel, MD, is a board-certified physician who has spent more than three decades treating patients with traumatic brain injuries, training clinicians, and conducting research. Here she explains the scientific evidence for what happens to the brain and body after a concussion. And she shares stories from a diverse group of patients, educating listeners on prevention, diagnosis, and treatment.

The human body was honed under unique conditions that no longer exist. The modern world has changed dramatically since our days as hunter gatherers, and it has caused widespread anxiety, stress, and disease, leaving our brains in disrepair. But science proves that the body and brain can be healed with the intervention of lifestyle protocols that help us to regain our cognitive birthright. In the Genius Life, Lugavere expands the Genius Foods plan, which focused on nutrition and how it affects brain health, and expands it to encompass a full lifestyle protocol.

Does religious experience come from God, or is it just the random firing of neurons in the brain? Drawing on brain research on Carmelite nuns that has attracted major media attention and provocative new research in near-death experiences, The Spiritual Brain proves that genuine, life-changing spiritual events can be documented. The authors make a convincing case for what many in science are loathe to consider: that it is God who creates our spiritual experiences, not the brain.

From a talent who’s been compared to Annie Dillard, Edward Abbey, David Quammen, and Jared Diamond, On Trails is a wondrous exploration of how trails help us understand the world—from invisible ant trails to hiking paths that span continents, from interstate highways to the Internet.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

In this, his magnum opus, the world’s best known skeptic and critical thinker Dr. Michael Shermer—founding publisher of Skeptic magazine and perennial monthly columnist (“Skeptic”) for Scientific American—presents his comprehensive theory on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished.

The Memory Thief is the remarkable true story of a team of doctors who - through years of scientific sleuthing and observant care - discover a surprising connection between opioids and memory, one that holds promise and peril for any one of us.

With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

With the lucid verve and solid scientific grounding of an Oliver Sacks or Malcolm Gladwell, Dr. Brian Boxer Wachler guides listeners on a fascinating tour of the bedrock of our existence - the way our senses perceive everything and everyone in the world around us. Why does one person see Jesus in a shower curtain, get a "bad feeling" about someone they've just met, or hear a conversation so differently than the other person? Boxer Wachler describes some of the mysterious medical conditions that cause non-psychiatric hallucinations and neurological mix-ups.

The idea that “thoughts become things” has become a meme in popular culture. It’s held as a firm proposition in metaphysics, and some spiritual teachers ascribe infinite powers to the mind. But are these claims scientifically accurate? What does the scientific evidence tell us about the scope of the human mind to transform thoughts into reality?

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Neuroscientist Marc Dingman gives you a crash course in how your brain works and explains the latest research on the brain functions that affect you on a daily basis. You'll also discover what happens when the brain doesn't work the way it should, causing problems such as insomnia, ADHD, depression, or addiction.

Renowned neuroscientist Joseph LeDoux digs into the natural history of life on earth to provide a new perspective on the similarities between us and our ancestors in deep time. This pause-resisting survey of the whole of terrestrial evolution sheds new light on how nervous systems evolved in animals, how the brain developed, and what it means to be human. In The Deep History of Ourselves, LeDoux argues that the key to understanding human behavior lies in viewing evolution through the prism of the first living organisms.

The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric.

Before journalist Chelsea Conaboy gave birth, she anticipated the joy of holding her newborn, the endless dirty diapers, and the sleepless nights. What she didn’t expect was how different she would feel—a shift in self, as deep as it was disorienting. Something was changing: her brain. New parents undergo major brain changes, driven by hormones and the deluge of stimuli a baby provides. Conaboy delves into the neuroscience to reveal unexpected upsides, generations of scientific neglect, and a powerful new narrative of parenthood.

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why - despite technological advances - the workings of our most essential organ remain a mystery.