Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Healing the Addicted Brain is a breakthrough work that focuses on treating drug and alcohol addiction as a biological disease - based on the Recovery Science program that has helped thousands of patients defeat their addictions. It combines the best behavioral addiction treatments with the latest scientific research into brain functions, providing tools and strategies designed to overcome the biological factors that cause addictive behavior along with proven treatments and medications.

What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.

The first audiobook of its kind, Mind Wars covers the ethical dilemmas and bizarre history of cutting-edge technology and neuroscience developed for military applications. As the author discusses the innovative Defense Advanced Research Projects Agency (DARPA) and the role of the intelligence community and countless university science departments in preparing the military and intelligence services for the 21st century, he also charts the future of national security.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

This audiobook covers different topics, including synesthesia, a neurological condition that makes you combine senses; hypnotherapy, a solution for different bad habits; and about neurology. This is a perfect guide book for those interested in knowing better about brain function.

Rhonda Craig was struck by how the scientific study of positive neuroplasticity--rewiring your brain--is indeed proving and agreeing with biblical truths that believers embrace and have always known. "As a man thinks in his heart, so is he" (Proverbs 23: 7). In this book, Mrs. Craig uses her everyday experiences, life lessons, and scriptures to connect with the science of positive neuroplasticity. Her intimate conversations with God were the inspiration for these rewires, and she became the messenger of these truths.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Emotions can be a pain. After his father died of Covid, Dean Burnett found himself wondering what it would be like to live without emotion. And so, he decided to put his feelings under the microscope—for science. With his trademark humour, Burnett takes us on an incredible journey of discovery, stretching from the origins of life to the ends of the universe.

In Mind Power, Olivia Stone reveals the latest scientific discoveries on the connection between brain energy and mental health. Through an innovative, research-based approach, this audiobook will guide you in understanding anxiety, depression, PTSD, and other disorders, providing practical strategies to strengthen your mind and regain inner balance.

The past two decades have brought giant leaps in our understanding of how the brain works. But these discoveries—and all their exciting implications—have yet to make their way into most classrooms. With the concise and easily digestible Brain Words: How the Science of Reading Informs Teaching you will learn how children’s brains develop as they become readers and discover ways you can take concrete steps to promote this critical developmental passage.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

The effects of spiritual practices are now being investigated scientifically as never before, and many studies have shown that religious and spiritual practices generally make people happier and healthier. In this pioneering book, Rupert Sheldrake shows how science helps validate seven practices on which many religions are built, and which are part of our common human heritage: meditation, gratitude, connecting with nature, relating to plants, rituals, singing and chanting, and pilgrimage and holy places.

In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music - its performance, its composition, how we listen to it, why we enjoy it - and the human brain. Levitin draws on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

How do two languages coexist in the same brain? Why is it possible to forget a language? What are the advantages and challenges of being bilingual? Over half of the world's population is bilingual, and yet this fascinating, complex ability is understood by few. In The Bilingual Brain, leading expert Albert Costa explores the science of language through a wide range of cutting-edge studies and examples from South Korea to Spain and Canada.

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

Book 1: Neural networks, the hypothalamus, and the secrets of a woman’s mind! You probably aren’t sure what a neural network is, you likely have no clue what a hypothalamus is, but I bet you are aching to get your hands on the last one, especially if your a dude. Never fear my friends, for this book will teach you how neural networks operate and how they are used in medical diagnostics and Forex trading. You’ll learn what a hypothalamus is and how it works, tips for keeping it healthy along with six natural ways to improve its functioning capacity.