Brain Science

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Nine million Americans are touched by aneurysms during their lifetimes. This is one story of love. Brainstorm is the candid and powerful memoir of the author's harrowing experience of an aneurysm and his road to recovery. It is a journey of love and devotion and a clash of medical beliefs and countercultures.

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence shows you how to tap the hidden power of everyday experiences to change your brain and your life for the better. Grounded in neuroscience, Hardwiring Happiness is super-practical, full of easy-to-use methods and guided practices to grow a steady well-being, self-worth, and inner peace. And it has special sections on children, motivation, relationships, trauma, and spiritual practice.

Just over 125,000 years ago, humanity was going extinct until a dramatic shift occurred—Homo sapiens started tracking the tides in order to eat the nearby oysters. Before long, they’d pulled themselves back from the brink of extinction. The human brain, and its evolutionary journey, is unlike anything else in history. In A History of the Human Brain, Bret Stetka takes listeners through that far-reaching journey. He also tackles the question of where the brain will take us next, exploring the burgeoning con­cepts of epigenetics and new technologies like CRISPR.

The brain is your body's control center. It collects signals from your senses, thinks and decides, and sends signals that tell your body what to do. Each part of the brain has a special job, and they all work together as you think.

The creators of the award-winning science podcast for kids Brains On! present a humorous, fact- and fun-filled look at life on Earth - from deep-sea creatures and carnivorous plants to the human body and stinky bacteria. Perfect for STEM fans!

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

To many, the brain is the seat of personal identity and autonomy. But the way we talk about the brain is often rooted more in mystical conceptions of the soul than in scientific fact.

Epilepsy is a lightning storm in the brain - shocking isn't it. A photographer friend once said that epilepsy is a shocking development. Seizures are silent, unless you saw them having a seizure or they told you that they had epilepsy you'd never know. That is why it is called the hidden disability or hidden handicap. Mr. Miller now has had epilepsy for 43 years and four months and has gained, unwanted by him, epilepsy expertise.

How do brain impulses translate into a state of mind? This Q & A explores the science of the brain and gives an insight into feelings and abilities.

Each of us will know physical pain in our lives, but none of us knows when it will come or how long it will stay. Today as much as 10 percent of the population of the United States suffers from chronic pain. It is more widespread, misdiagnosed, and undertreated than any major disease. While recent research has shown that pain produces pathological changes to the brain and spinal cord, many doctors and patients still labor under misguided cultural notions and outdated scientific dogmas.

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

In this sixth entry in Jim Benton’s New York Times best-selling series, pint-sized Franny K. Stein dreams up a zany cure for having too much to do. Being a mad scientist in the modern world is tough enough already—without the added burden of soccer, cooking, and bagpipe classes. To keep up with her many activities, Franny decides to clone herself, the mad-science way, by building three customized, steel-plated Franbots.

In accessible language and with periodic references to Star Trek, motorcycle daredevils, and near-classic movies of the '80s, developmental molecular biologist John Medina explores the neurological and evolutionary factors that drive teenage behavior and can affect both achievement and engagement. Then he proposes a research-supported counterattack: a bold redesign of educational practices and learning environments to deliberately develop teens' cognitive capacity to manage their emotions, plan, prioritize, and focus.

From adrenaline to dopamine, most of us are familiar with the chemicals that control us. They are the hormones and neurotransmitters that our brains run on, and Overloaded looks at the role they play in every aspect of our lives, from what we remember, how we make decisions and who we love to basic survival drives such as hunger, fear and sleep.

The effects of spiritual practices are now being investigated scientifically as never before, and many studies have shown that religious and spiritual practices generally make people happier and healthier. In this pioneering book, Rupert Sheldrake shows how science helps validate seven practices on which many religions are built, and which are part of our common human heritage: meditation, gratitude, connecting with nature, relating to plants, rituals, singing and chanting, and pilgrimage and holy places.

In the early 1960s, JFK declared that science would take us to the moon. He also declared that science would make the “remote reaches of the mind accessible” and cure psychiatric illness with breakthrough medications. We were walking on the moon within the decade. But today, psychiatric cures continue to elude us—as does the mind itself. Why is it that we still don’t understand how the mind works? What is the difference between the mind and the brain? And given all that we still don’t know, how can we make insightful, transformative choices about our psychiatric conditions?

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

Daniel Amen, MD, one of the world's foremost authorities on the brain, has news for you: your brain is involved in everything you do - learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!