Brain Science

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

The brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For over a century, a diverse array of researchers have been trying to find a language that can be used to capture the essence of what these neurons do and how they communicate - and how those communications create thoughts, perceptions, and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it.

In this book, E. Fuller Torrey draws on cutting-edge neuroscience research to propose a startling answer to the ultimate question. Evolving Brains, Emerging Gods locates the origin of gods within the human brain, arguing that religious belief is a by-product of evolution. Based on an idea originally proposed by Charles Darwin, Torrey marshals evidence that the emergence of gods was an incidental consequence of several evolutionary factors.

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

Emperor Mollusk. Intergalactic Menace. Destroyer of Worlds. Conqueror of Other Worlds. Mad Genius. Ex-Warlord of Earth. Not bad for a guy without a spine. But what's a villain to do after he's done... everything. With no new ambitions, he's happy to pitch in and solve the energy crisis or repel aliens invaders should the need arise, but if he had his way, he'd prefer to be left alone to explore the boundaries of dangerous science. Just as a hobby, of course. Retirement isn't easy though.

Dr. B’s Concussion Breakthrough is an easy-to-understand and relatable guide to natural concussion recovery. With this book, you’ll learn the hidden connection between whiplash, neck injuries and post-concussion symptoms, how to minimize brain damage after a concussion, the best tools and strategies to aid your brain while healing, the best tools and strategies to aid your brain while healing, strategies to help suppress or eliminate post-concussion symptoms, the six food types you must avoid after a concussion, 14 supplements that can help with recovery, and more.

Synesthesia, what does this word mean? Synesthesia is a condition in which one sense (for example, hearing) is simultaneously perceived as if by one or more additional senses such as sight. Various causes and conditions in the brain can contribute to synesthesia. This book gives indications on whether or not you have it, along with other ways to find out if you possess synesthesia. There is a psychological measurement for the various classifications of it. Learn how this condition affects children and how you can help them.

Nicolelis undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction.

Actions have consequences - and the ability to learn from them revolutionized life on Earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. Ten years in the making, The Science of Consequences takes an interdisciplinary approach to show how something so deceptively simple can help make sense of so much.

In this original and groundbreaking book, Andrew Newberg, M.D., and Mark Robert Waldman turn their attention to the pinnacle of the human experience: enlightenment. Through his brain-scan studies on Brazilian psychic mediums, Sufi mystics, Buddhist meditators, Franciscan nuns, Pentecostals, and participants in secular spirituality rituals, Newberg has discovered the specific neurological mechanisms associated with the enlightenment experience - and how we might activate those circuits in our own brains.

«¿Google nos vuelve estúpidos?» Nicholas Carr condensó así, en el título de un célebre artículo, uno de los debates más importantes de nuestro tiempo: mientras disfrutamos de las bondades de la Red, ¿estamos sacrificando nuestra capacidad para leer y pensar con profundidad? En este audiolibro, Carr desarrolla sus argumentos para crear el más revelador análisis de las consecuencias intelectuales y culturales de Internet publicado hasta la fecha.

The whole situation began when Duncan Dougal was hiding out in a dumpster (it’s a long and smelly story). Stuck in the garbage, he discovered proof that even though the kids drove off the alien named Broxholm the year before, there is still an alien-in-disguise working as one of their seventh-grade teachers! But which teacher is it? That’s the mystery Duncan must solve to protect the school - and himself.

Taking listeners on an in-depth exploration of movement and music, from early humans up until today, the authors show the proven benefits of dance for our heart, lungs, bones, nervous system, and brain. Listeners will come away with a wide range of dances to try and a scientific understanding of how dance benefits almost every aspect of our lives.

Suzy Smith and her friends have gathered again for the re-launch of the Impossible Postal Express. The celebrations don't last long though, before Trollville is rocked by a violent tremor - one of a series growing more powerful by the day. It's clear something sinister is underfoot. Nevertheless, Suzy's got a long-overdue package that the Express must deliver, and it may just lead her to some answers.

In 1994, The Bell Curve and its controversial thesis catapulted the topic of genetic racial differences in IQ to the forefront of a renewed and heated debate. Now, in A Terrible Thing to Waste, award-winning science writer Harriet A. Washington adds her incisive analysis to the fray, arguing that IQ is a biased and flawed metric, but that it is useful for tracking cognitive damage. Featuring extensive scientific research and Washington's sharp, lively reporting, A Terrible Thing to Waste is sure to outrage, transform the conversation, and inspire debate.

The remarkable story of an ordinary man who was transformed when a traumatic injury left him with an extraordinary gift. No one sees the world as Jason Padgett does. Water pours from the faucet in crystalline patterns, numbers call to mind distinct geometric shapes, and intricate fractal patterns emerge from the movement of tree branches, revealing the intrinsic mathematical designs hidden in the objects around us. Yet Padgett wasn’t born this way. Twelve years ago, he had never made it past pre-algebra. But a violent mugging forever altered the way his brain works.

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.