Brain Science

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

Nine million Americans are touched by aneurysms during their lifetimes. This is one story of love. Brainstorm is the candid and powerful memoir of the author's harrowing experience of an aneurysm and his road to recovery. It is a journey of love and devotion and a clash of medical beliefs and countercultures.

What makes you the way you are - and what makes each of us different from everyone else? In Innate, leading neuroscientist and popular science blogger Kevin Mitchell traces human diversity and individual differences to their deepest level: in the wiring of our brains.

Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence shows you how to tap the hidden power of everyday experiences to change your brain and your life for the better. Grounded in neuroscience, Hardwiring Happiness is super-practical, full of easy-to-use methods and guided practices to grow a steady well-being, self-worth, and inner peace. And it has special sections on children, motivation, relationships, trauma, and spiritual practice.

In Fast Asleep, Dr. Michael Mosley brings together the latest, groundbreaking science to explain exactly why it is so important that we regularly get enough sleep. Prone to insomnia, he has taken part in numerous sleep experiments and tested every sleep remedy. Combining personal insight and in-depth research, he explains why so many of us struggle with sleep, what works and what doesn’t, and shares his own myth-busting program to help you achieve a good night’s rest.

Just over 125,000 years ago, humanity was going extinct until a dramatic shift occurred—Homo sapiens started tracking the tides in order to eat the nearby oysters. Before long, they’d pulled themselves back from the brink of extinction. The human brain, and its evolutionary journey, is unlike anything else in history. In A History of the Human Brain, Bret Stetka takes listeners through that far-reaching journey. He also tackles the question of where the brain will take us next, exploring the burgeoning con­cepts of epigenetics and new technologies like CRISPR.

The brain is your body's control center. It collects signals from your senses, thinks and decides, and sends signals that tell your body what to do. Each part of the brain has a special job, and they all work together as you think.

The creators of the award-winning science podcast for kids Brains On! present a humorous, fact- and fun-filled look at life on Earth - from deep-sea creatures and carnivorous plants to the human body and stinky bacteria. Perfect for STEM fans!

Epilepsy is a lightning storm in the brain - shocking isn't it. A photographer friend once said that epilepsy is a shocking development. Seizures are silent, unless you saw them having a seizure or they told you that they had epilepsy you'd never know. That is why it is called the hidden disability or hidden handicap. Mr. Miller now has had epilepsy for 43 years and four months and has gained, unwanted by him, epilepsy expertise.

How do brain impulses translate into a state of mind? This Q & A explores the science of the brain and gives an insight into feelings and abilities.

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

Each of us will know physical pain in our lives, but none of us knows when it will come or how long it will stay. Today as much as 10 percent of the population of the United States suffers from chronic pain. It is more widespread, misdiagnosed, and undertreated than any major disease. While recent research has shown that pain produces pathological changes to the brain and spinal cord, many doctors and patients still labor under misguided cultural notions and outdated scientific dogmas.

In accessible language and with periodic references to Star Trek, motorcycle daredevils, and near-classic movies of the '80s, developmental molecular biologist John Medina explores the neurological and evolutionary factors that drive teenage behavior and can affect both achievement and engagement. Then he proposes a research-supported counterattack: a bold redesign of educational practices and learning environments to deliberately develop teens' cognitive capacity to manage their emotions, plan, prioritize, and focus.

In the early 1960s, JFK declared that science would take us to the moon. He also declared that science would make the “remote reaches of the mind accessible” and cure psychiatric illness with breakthrough medications. We were walking on the moon within the decade. But today, psychiatric cures continue to elude us—as does the mind itself. Why is it that we still don’t understand how the mind works? What is the difference between the mind and the brain? And given all that we still don’t know, how can we make insightful, transformative choices about our psychiatric conditions?

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

Our brains are the most complex machines known to humankind, but they have an Achilles heel: The very molecules that allow us to exist can also sabotage our minds. Here are true accounts of unruly molecules and the diseases that form in their wake, from total loss of inhibitions to florid psychosis to compulsive lying.

Santiago Ramon y Cajal is likely the most important figure in the history of biology you've never heard of. Along with Darwin and Pasteur, he ranks among the most brilliant and original biologists of the nineteenth century, and his discoveries have done for our understanding of the human brain what the work of Galileo and Sir Isaac Newton did for our conception of the physical universe. Benjamin Ehrlich's The Brain in Search of Itself is the first major biography in English of this figure, whose scientific odyssey mirrored the rocky journey of his beloved homeland of Spain.

In this sixth entry in Jim Benton’s New York Times best-selling series, pint-sized Franny K. Stein dreams up a zany cure for having too much to do. Being a mad scientist in the modern world is tough enough already—without the added burden of soccer, cooking, and bagpipe classes. To keep up with her many activities, Franny decides to clone herself, the mad-science way, by building three customized, steel-plated Franbots.

In 1991 the police were called to East 72nd St. in Manhattan, where a woman's body had fallen from a 12th-story window. The woman's husband, Herbert Weinstein, soon confessed to having hit and strangled his wife after an argument, then dropping her body out of their apartment window to make it look like a suicide. The 65-year-old Weinstein, a quiet, unassuming retired advertising executive, had no criminal record, no history of violent behavior - not even a short temper.