Brain Science

Actions have consequences - and the ability to learn from them revolutionized life on Earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. Ten years in the making, The Science of Consequences takes an interdisciplinary approach to show how something so deceptively simple can help make sense of so much.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.

In this book, E. Fuller Torrey draws on cutting-edge neuroscience research to propose a startling answer to the ultimate question. Evolving Brains, Emerging Gods locates the origin of gods within the human brain, arguing that religious belief is a by-product of evolution. Based on an idea originally proposed by Charles Darwin, Torrey marshals evidence that the emergence of gods was an incidental consequence of several evolutionary factors.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why - despite technological advances - the workings of our most essential organ remain a mystery.

Daniel Amen, MD, one of the world's foremost authorities on the brain, has news for you: your brain is involved in everything you do - learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture. Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse.

Should you really read to your baby? Can teaching a baby sign language boost IQ? Should you pipe classical music into the nursery? Dr. Jill Stamm translates the latest neuroscience findings into clear explanations and practical suggestions, demonstrating the importance of the simple ways you interact with your child every day. It isn't the right edutainment that nurtures an infant's brain. It is as simple as attention, bonding, and communication, and it's within every parent's ability to provide.

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as best-selling historian Rick Shenkman shows in Political Animals, our world is anything but rational. This isn't because we aren't smart. Instead, modern cues are setting off ancient, instinctive responses that worked to keep us safe in the Stone Age but lead us astray today.

John Parrington draws on the latest research on the human brain to show how it differs strikingly from those of other animals in its structure and function at a molecular and cellular level. And he argues that this 'shift', enlarging the brain, giving it greater flexibility and enabling higher functions such as imagination, was driven by tool use, but especially by the development of one remarkable tool - language.

Revolutionize your authentic self: Safety first dominates your brain function. Align your nonconscious biases and conscious limitations to maximize your effectiveness. Train peak performance by being non-consciously in the moment. Deepen your personal relationships through sharing each other's core brain insights. Become brain aware about all the information in your environment.

Critical thinking can be defined as "finding out how to think better by enhancing one's thinking skills". People who are critical thinkers use the thinking procedure to evaluate, consider, reflect on, and piece together what they have learned or are currently learning. Unfortunately, much of everybody's thinking tends to be prejudiced, imprecise, uncertain, uninformed, or even sexist or racist. Since this ends up being significantly limiting, critical thinking is needed to improve its quality and value.

In this original and groundbreaking book, Andrew Newberg, M.D., and Mark Robert Waldman turn their attention to the pinnacle of the human experience: enlightenment. Through his brain-scan studies on Brazilian psychic mediums, Sufi mystics, Buddhist meditators, Franciscan nuns, Pentecostals, and participants in secular spirituality rituals, Newberg has discovered the specific neurological mechanisms associated with the enlightenment experience - and how we might activate those circuits in our own brains.

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

Do you love head-scratchers, trivia, and strange history? Then this book is a must-listen! We’ve all heard wild stories that seem too impossible to be true - this book contains stories you’ve likely never heard of but need to listen to....