Brain Science

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Just over 125,000 years ago, humanity was going extinct until a dramatic shift occurred—Homo sapiens started tracking the tides in order to eat the nearby oysters. Before long, they’d pulled themselves back from the brink of extinction. The human brain, and its evolutionary journey, is unlike anything else in history. In A History of the Human Brain, Bret Stetka takes listeners through that far-reaching journey. He also tackles the question of where the brain will take us next, exploring the burgeoning con­cepts of epigenetics and new technologies like CRISPR.

How much better would your life be if you had an army of Nobel Laureates, MacArthur "geniuses", and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car - or even helping you trick your spouse into doing the dishes? With this mighty little audio tome, you can have the next best thing - because Brain Trust is packed with bite-sized scientific wisdom on everyday challenges....

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Epilepsy is a lightning storm in the brain - shocking isn't it. A photographer friend once said that epilepsy is a shocking development. Seizures are silent, unless you saw them having a seizure or they told you that they had epilepsy you'd never know. That is why it is called the hidden disability or hidden handicap. Mr. Miller now has had epilepsy for 43 years and four months and has gained, unwanted by him, epilepsy expertise.

Reveals the truth behind the controversial issue of vaccine-related injuries. Proponents declare that vaccines have saved millions of lives. Critics claim that the success is overstated and that vaccines may even be dangerous. Many consider mandatory vaccinations a violation of individual rights or religious principles. Many in public health argue that vaccine mandates are critical and justified and that antivaccination sentiment has resulted in outbreaks of preventable childhood illnesses.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

In Sleepyhead, science writer Henry Nicholls uses his own experience with chronic narcolepsy as a gateway to better understanding the cryptic, curious, and relatively uncharted world of sleep disorders. Charming, eye-opening, and deeply humanizing, Sleepyhead will help us all uncover the secrets of a good night's sleep.

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

Will increased scientific understanding of our brains overturn our beliefs about moral and ethical behavior? How will increasingly powerful brain imaging technologies affect the ideas of privacy and of self-incrimination? Such thought-provoking questions are rapidly emerging as new discoveries in neuroscience have raised difficult legal and ethical dilemmas. Michael Gazzaniga, widely considered to be the father of cognitive neuroscience, investigates with an expert eye some of these controversial and complex issues.

The Complete Nigerian Dwarf Goat Book is a comprehensive and indispensable guide that takes listeners on a captivating journey into the world of Nigerian dwarf goats. Whether you are an experienced farmer, a homesteader, or a passionate enthusiast, this book equips you with the knowledge and insights needed to raise, care for, and appreciate these incredible animals.

Attention: This is a supplementary guide meant to enhance your experience of Steven Gundry's book The Longevity Paradox. It is not the original book nor is it intended to replace the original book. This book will help enhance your experience. It will give you deeper insight, fresher perspectives, and help you obtain ultimate comprehension. Perfect for a quick refresh on the main ideas of discussion.

Humans are awesome. Our brains are gigantic, seven times larger than they should be for the size of our bodies. The human brain uses 25 percent of all the energy the body requires each day. And it became enormous in a very short amount of time in evolution, allowing us to leave our cousins, the great apes, behind. So the human brain is special, right? Wrong, according to Suzana Herculano-Houzel. Humans have developed cognitive abilities that outstrip those of all other animals but not because we are evolutionary outliers.

Evernote is a cloud-based software that you can use both on mobile and desktop. It stores all kinds of documents, videos, and photos, and keeps everything neatly organized. There’s nothing you can’t store or write down in your Evernote app. This app has been called a second brain - it’s that helpful (and maybe a bit faster too)! If you’re looking to organize your studies, business, creative projects, or everyday life, Evernote is the best way to go. The app itself is pretty straight-forward to use, but there are different styles and ways you can go about it.

For the first time on audio, this is an unabridged reading of a classic Doctor Who novelisation, based on a serial from the original TV series....Why do so many spaceships crash land on Karn, a bleak, lonely and seemingly deserted planet?

Fields, Factories, and Workshops (1898) was one of Kropotkin's three most important texts (along with The Conquest of Bread and Mutual Aid - also available on Ukemi Audiobooks). Its subtitle - Industry Combined with Agriculture and Brain Work with Manual Work - indicates that although he starts from a Marxist standpoint, concerned with the exploitation of the wage-labourer and the inequality suffered by the majority of the social classes, he was equally concerned with the 'human needs of the individual’.

Wie entsteht eigentlich Intelligenz? Eine Kernfrage, auf die die moderne Hirnforschung bis heute keine befriedigende Antwort geben kann. Für den Neurowissenschaftler Jeff Hawkins ist der Grund offensichtlich: Weil wir ein falsches Bild von der Funktionsweise des menschlichen Gehirns haben. Deshalb verfolgt er in "A Thousand Brains" auch einen radikal neuen Ansatz, indem die hartnäckigsten Probleme der Neurowissenschaften neu bewertet und spannende Antworten auf die wichtigsten Fragen gibt.