Brain Science

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

In the early days of the Cold War, a spirit of desperate scientific rivalry birthed a different kind of space race: not the race to outer space that we all know, but a race to master the inner space of the human body. While surgeons on either side of the Iron Curtain competed to become the first to transplant organs like the kidney and heart, a young American neurosurgeon had an even more ambitious thought: Why not transplant the brain?

The time to rethink degenerative brain disorders has come. With no biological boundaries between neurodegenerative diseases, illnesses such as Parkinson's and Alzheimer's result from a large spectrum of biological abnormalities, hampering effective treatment. Acclaimed neurologist Dr. Alberto Espay and Parkinson's advocate Benjamin Stecher present compelling evidence that these diseases should be targeted according to genetic and molecular signatures rather than clinical diagnoses.

In 1991 the police were called to East 72nd St. in Manhattan, where a woman's body had fallen from a 12th-story window. The woman's husband, Herbert Weinstein, soon confessed to having hit and strangled his wife after an argument, then dropping her body out of their apartment window to make it look like a suicide. The 65-year-old Weinstein, a quiet, unassuming retired advertising executive, had no criminal record, no history of violent behavior - not even a short temper.

Revolutionize your authentic self: Safety first dominates your brain function. Align your nonconscious biases and conscious limitations to maximize your effectiveness. Train peak performance by being non-consciously in the moment. Deepen your personal relationships through sharing each other's core brain insights. Become brain aware about all the information in your environment.

Reveals the truth behind the controversial issue of vaccine-related injuries. Proponents declare that vaccines have saved millions of lives. Critics claim that the success is overstated and that vaccines may even be dangerous. Many consider mandatory vaccinations a violation of individual rights or religious principles. Many in public health argue that vaccine mandates are critical and justified and that antivaccination sentiment has resulted in outbreaks of preventable childhood illnesses.

Are you looking to be entertained and amused? Do you like a challenge? Have you got a long journey ahead of you, and you want the monotony to melt away and be replaced with fun and laughter? We have devised a cunning trivia game book challenge that we believe can only be beaten by a brain ninja or a family of masterminds. You don't have to be a genius to get full marks in a round, but we haven't met anyone who has done it yet.

Cosmopolitan meets Scientific American in this entertaining and informative question-and-answer book on human attraction. Based on the latest studies in science, Do Gentlemen Really Prefer Blondes? answers more than 100 wild, weird, and very pressing questions.

We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.

With humanity out in the open, Eve and her sisters are now the subject of worldwide adoration—and constant surveillance. With Eve as humanity’s spokeswoman, it’s up to her to bargain for the freedom she craves. But Eve’s pleas fall on deaf ears. Hers is only one voice, lost in a committee of robots hundreds of years her senior. No amount of earnestness can overcome the crushing inertia of the Human Committee. With no prospect of gaining room to breathe within the rules, Eve hatches a plot to escape and finds out exactly why the robots have tried so hard to keep the humans safe.

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

Will increased scientific understanding of our brains overturn our beliefs about moral and ethical behavior? How will increasingly powerful brain imaging technologies affect the ideas of privacy and of self-incrimination? Such thought-provoking questions are rapidly emerging as new discoveries in neuroscience have raised difficult legal and ethical dilemmas. Michael Gazzaniga, widely considered to be the father of cognitive neuroscience, investigates with an expert eye some of these controversial and complex issues.

The Complete Nigerian Dwarf Goat Book is a comprehensive and indispensable guide that takes listeners on a captivating journey into the world of Nigerian dwarf goats. Whether you are an experienced farmer, a homesteader, or a passionate enthusiast, this book equips you with the knowledge and insights needed to raise, care for, and appreciate these incredible animals.

Humans are awesome. Our brains are gigantic, seven times larger than they should be for the size of our bodies. The human brain uses 25 percent of all the energy the body requires each day. And it became enormous in a very short amount of time in evolution, allowing us to leave our cousins, the great apes, behind. So the human brain is special, right? Wrong, according to Suzana Herculano-Houzel. Humans have developed cognitive abilities that outstrip those of all other animals but not because we are evolutionary outliers.

Evernote is a cloud-based software that you can use both on mobile and desktop. It stores all kinds of documents, videos, and photos, and keeps everything neatly organized. There’s nothing you can’t store or write down in your Evernote app. This app has been called a second brain - it’s that helpful (and maybe a bit faster too)! If you’re looking to organize your studies, business, creative projects, or everyday life, Evernote is the best way to go. The app itself is pretty straight-forward to use, but there are different styles and ways you can go about it.

For the first time on audio, this is an unabridged reading of a classic Doctor Who novelisation, based on a serial from the original TV series....Why do so many spaceships crash land on Karn, a bleak, lonely and seemingly deserted planet?

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

This is an audiobook that consists of three short titles that all amount to an amazing book bundle for you to enjoy. The titles talk about different topics on dyslexia.

People behave in strange ways. We sometimes giggle when someone falls down, swear we've been to places we haven't, or continue believing in something despite scientific evidence to the contrary. For more than a decade, Scientific American MIND's long-running feature "Ask the Brains" has addressed questions from their readers on the quirks and quandaries of human behavior, psychology, and neurology. Here, in Ask the Brains, Part 1, they’ve compiled some of the best and most interesting inquiries about the human brain.