Brain Science

You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future.

In Best of the Brain, top neuroscientist Floyd E. Bloom has selected the most fascinating brain-related articles from Scientific American and Scientific American Mind since 1999. Bloom garnishes the impressive lineup with his own introduction. The articles are grouped in three sections: "Mind", "Matter", and "Tomorrow's Brain".

From the moment he burst onto the national political scene, Barack Obama has fascinated people more than any politician in decades. Many biographers have already retold his story, but no previous book truly explains how his mind works, what passions drive him, or what makes him such an effective leader.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

In this thoroughly updated third edition of Marcia Tate’s bestseller, you’ll learn about twenty definitive brain-compatible techniques to maximize retention and minimize forgetting in learners of all ages. Tate’s techniques are drawn from the latest neuroscientific research and learning style theory and are described step-by-step for immediate application in your classroom.

Most people don't know about the existence of the vagus nerve and how important it is for our body. It is not just a nerve - it is much more because it influences several organs in our body and, if stimulated correctly, it yields several important benefits. However, in order to benefit from it, it is necessary to understand well how the vagus nerve works and, above all, how to stimulate and activate it.

In Losing It, William Ian Miller brings his inimitable wit and learning to the subject of growing old: too old to matter, of either rightly losing your confidence or wrongly maintaining it, culpably refusing to face the fact that you are losing it. The "it" in Miller's "losing it" refers mainly to mental faculties - memory, processing speed, sensory acuity, the capacity to focus. But it includes other evidence as wel l- sags and flaccidities, aches and pains, failing joints and organs. What are we to make of these tell-tale signs?

Marc Gregorio si risveglia paralizzato. Non riesce più a percepire il proprio corpo. Incidente? Ictus? Un'overdose di tossina botulinica? La risposta, scoprirà poi, è molto, molto peggiore. Lui è soltanto una copia di Marc, un cervello digitale senza corpo, dotato di tutti i ricordi umani di Marc, ma senza alcun accesso ai piaceri sensuali degli esseri umani. NOTA: I lettori americani hanno assegnato a Mindclone 4.5 stelle su un massimo di 5. Puoi leggere le loro recensioni a questo link.

Die Hirnforschung macht rasante Fortschritte, aber nur selten treten wir einen Schritt zurück und fragen uns, was es heißt, ein Lebewesen und Mensch zu sein. Der renommierte Neurowissenschaftler David Eagleman nimmt uns mit auf die Reise durch das Gewirr aus Milliarden von Hirnzellen und Billionen von Synapsen - und zu uns selbst.

In The Brain in Context, the bioethicist Jonathan D. Moreno and the neuroscientist Jay Schulkin provide an accessible and thought-provoking account of the evolution of neuroscience and the neuroscience of evolution. They emphasize that the brain is not an isolated organ - it extends into every part of the body and every aspect of human life. Understanding the brain requires studying the environmental, biological, chemical, genetic, and social factors that continue to shape it.

There is no doubt that having a positive outlook on life is something that helps us achieve our dreams and goals. Living with perpetual negativity is one of the most damaging things for our prospects and overall happiness. It can also prevent people from getting close to us. Becoming a more positive person has lots of effects on our short-term happiness, which then has a knock-on impact on how we thrive and succeed in later life, as well.

On vacation at an exterminator's convention, Neeta's looking to relax, have fun, and enjoy a little romance. Too bad the zombies have a different idea. When they rise from their watery graves to take over the city by the bay, it looks like it'll be a working vacation after all.

This extraordinary travel book tells the true story of how in 1997 writer Michael Paterniti agreed to take a road trip from New Jersey to California, reuniting the preserved brain of the great scientist Albert Einstein (1879-1955) with his granddaughter Evelyn. Paterniti's improbable travelling companion is 84-year-old Thomas Harvey, the pathologist who not only removed Einstein's brain from his head during the autopsy but purloined it from Princeton Hospital also!

Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Leading applied neuroscientists and international corporate coaches Kate Lanz and Paul Brown tell you why and how to access all the brains in your business.

Marc Gregorio wakes up paralyzed. Accident? Stroke? Did someone slip him an overdose of Botox? The answer, he discovers, is much, much worse. He’s only a copy of Marc, a digital brain without a body, burdened with all Marc’s human memories, but without access to human sensual pleasures. Now he has to find a reason to keep on, um, “living.” Adam the Mindclone meets the real Marc Gregorio - and his new girlfriend Molly Schaeffer. Adam loves her, too. But how does a digital entity experience love? He can’t even experience pizza. And a power-mad military contractor will stop at nothing to control the technology for his own ends....

Peter Mark-Hodges, exitoso escritor, siente que su vida da un vuelco fatal al recibir la noticia de que tiene un tumor cerebral inoperable. Tras una riesgosa operación, Peter sobrevive pero nuevamente la vida le da sorpresas. Su cerebro le empieza a jugar malas pasadas. Con la extirpación del tumor, recibe el extraño don de transformar lo que escribe en realidad, convirtiéndose en el blanco de poderosos grupos, que ven en él la oportunidad de controlar el mundo.

Electra Kittner - now an Electra-Alisha split personality infected with an STD-like T-Plague mutation - must cure herself first before battling a new set of enemies in cyber- as well as 3D-space. She must also contend with a relentlessly harsh government, as well as random acts of terrorism masterminded by a rogue paramilitary force allied with China and Russia, all interwoven into the fabric of her professional and personal lives fraught with technological and political uncertainties. Can she hold adversaries at bay?

The nature of consciousness and the relationship between the mind and brain have become the most hotly debated topics in philosophy. This book explains and argues for a new approach called enactivism. Enactivism maintains that consciousness and all subjective thoughts and feelings arise from an organism's attempts to use its environment in the service of purposeful action. The authors admit that their perspective presents many problems: How does one distinguish real action from reaction? Is it scientifically acceptable to say that the whole organism can use its parts, instead of being a mere summation of their separate mechanical reactions? What about the danger that this analysis will imply that physical systems fail to be "causally closed"?

Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as best-selling historian Rick Shenkman shows in Political Animals, our world is anything but rational. This isn't because we aren't smart. Instead, modern cues are setting off ancient, instinctive responses that worked to keep us safe in the Stone Age but lead us astray today.

Abby's weird computer program is working again. And it comes in handy when she and her friends agree to help the Old Dears with their family tree. Except Abby and John learn more about one of the ladies' ancestors than they ever wanted to know. Convicted in 1871 of murder and arson, Reuben Buchanan is a blight on the family's reputation. But was he really guilty?